Formation Marketing (Angleterre)

... promotion is thought to work. The merits of loyalty and retention programmes. Different sales promotion methods and techniques. Ideas associated with field marketing and related activities. Principles associated with brand experience... Apprenez-en plus à propos de: Field Marketing, Sales Training, Marketing Communications... Voir plus

... can be used as tactical tools in a communications plan. The role of creativity and how the creative process is managed. How message framing, storytelling and user-generated content are used in marketing communications. Three main ways in which media can be classified... Apprenez-en plus à propos de: Marketing Communications, Trade Finance, Brand Management... Voir plus

... sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct... Apprenez-en plus à propos de: Sales Training, Public Relations, Marketing Communications... Voir plus

...Upon completion of this course, you will be able to understand: Selling in its historical role and its place within marketing and a marketing organisation. Different types of buyers and their thinking. The institutions through which sales are made – channels, including industrial, commercial and... Apprenez-en plus à propos de: Sales Training, Sales Techniques, Recruitment and Selection... Voir plus

...technology and innovation. The impact of green strategy and sustainability on strategic options and choice. Why people resist strategic change... Apprenez-en plus à propos de: Strategy Development, Business model, Strategic Business Management... Voir plus

...is it different from operations management? What is the ‘content’ of operations strategy? The operations strategy matrix What is the ‘process’ of operations strategy?... Apprenez-en plus à propos de: Resource Management, Strategic Planning, Operations Strategy... Voir plus

...and Selection Decisions Optimising selection and promotion decisions Workforce planning, talent acquisition, and decision analytics Human science and selection... Apprenez-en plus à propos de: Analysis methodologies, Value creation, Human science... Voir plus