SUMMER PROGRAM

The Summer Program is a 5 day program based around luxury management, brand strategy and creativity.
The SUMMER PROGRAM is a 5 day program based around those following themes and challenges:

The evolving strategy of the brand in the luxury sector
Creativity: a major challenge in the evolution and sustainability of luxury brands & businesses
The challenge is how to combine creation and management in a luxury house as in all types of companies. As competition intensifies and the risk of trivializing the offer becomes more and more real, the brand is no longer the only factor that can make a difference. An essential asset of creation is its faculty to make the vital differentiation by projecting itself into an original imaginary territory. It is a strategic tool of primary importance in the growth policy of any company and especially in luxury. During an intensive week of courses, meetings and workshops with the stakeholders of these professions, future managers are made aware of the role of creation, and they discover the challenges, methods, benefits and pitfalls of creative management.

OBJECTIVES & OUTCOMES
• To sensitize future managers to the major role of creation in luxury brands
• To convey the understanding and knowledge of the luxury industry and its business
• To discover and integrate the challenges, methods, benefits and possible pitfalls of creativity management
• To instill in the participants the desire and passion of a changing sector that generated $270M in sales in 2019, accounting for a 5% increase.