This "MSc in Digital and Big Data for value" from the ESSCA in Emagister website will give you the opportunity to expand your knowledge in Big Data and Marketing.
Companies are seeking out managers who can design and implement effective digital marketing strategies, integrating the analysis of massive data reported by connected objects or published each day on social networks.
However, companies are struggling today to recruit specialists and face a real shortage of experts in the field, particularly the «data-scientist» profile who demonstrates qualities in statistics, mathematics and computer sciences, in the operation of Big Data applied to marketing.
To equip graduates with the best knowledge of management and engineering, ESSCA will train high-level executives able to collect, aggregate, store and accelerate data processing through innovative algorithms.
The curriculum centres on accompanying corporate directors in their decision-making processes, imagining tomorrow’s services, and anticipating new business needs.
Register at Emagister.fr and get all the details of this program!