MBA/MS.C FOOD & WINE INTERNATIONAL MANAGEMENT

Why joining our mba/msc food & wine international management?Our Master of Science is made for you if:You aspire to take up a managerial role in the intriguing field of wine, food and related industriesYou want to discover how to be successful in the wine, food and gastronomy businessesYou want the opportunity to interact with international leaders in these sectorsYou need to be more specialized in order to progress in your careerYou are ready for the challenge of a specialized and intense business programmeYou are inspired by France’s cultural heritage and Excellence in these sectors

PROGRAM OF THE FIRST YEAR Semester 1 Ethics and corporate social responsibilityEntrepreneurship ecosystemCorporate financeStrategic diagnosisManagement information system and project managementSelf-actualizationInternational finance and risk managementEnd of studies thesisCareer development Semester 2 Digitization of the international luxury worldOrganization of a global luxury eventMarketing strategy MerchandisingCommunication plan Advanced law for international organizationsConferences and seminars
PROGRAM OF THE SECOND YEAR3 types of courses:
Management courses applied to Wine, food and gastronomy industriesWine, food and gastronomy industry coursesPersonal and Career development
ECONOMIC AND ENVIRONMENTAL REALITIES OF GASTRONOMY
To give a cultural, social and economic approach to food production and consumption in history and in the world.
Weight of food industries in the world (by sector and country)Presentation of sector activities (oenology, food industries ...)Main players in the sector worldwideCultures and tastes / national traditions and standardization of tastesFrench identity: history of the terroir and typical productsGastronomic tourism, literature and gastronomic press, food iconographyFrench regional kitchensFrench winesWines and alcohols of the worldWorld cuisines (China, Italy, Japan, Spain, Brazil, India etc.)STRATEGY AND DEVELOPMENT OF GASTRONOMIC COMPANIES
To master the techniques and know-how necessary for the good development of gastronomic companies and the export of their products.Manage with a strategic vision of international businessLearn strategies for conquering foreign or global marketsStrategy of gastronomic companiesMarketing and merchandising of gastronomic productsDistribution of gastronomic productsConsumers and customersNew Experiential PlacesSale of gastronomic productsInternational trade of gastronomic productsLogistics and transport of gastronomic productsThe qualityCommunication and advertising of gastronomic productsStudy of the competitionLEGAL AND FINANCIAL FRAMEWORK OF GASTRONOMIC COMPANIES
LawTo give future managers the necessary legal knowledge by insisting on the specific requirements of the sector, particularly because of health rules and counterfeiting.Management / FinanceUnderstand and master the different financial aspects of the companyGrands Témoins CONFERENCES
Meetings with experts and professionals who come to tell their experiences: top chefs, CEOs, journalists, entrepreneurs, headhunters, etc. (see presentation)SEMINARS
Around gastronomic and oenological products, visits of production units, trade shows, study trip in the region ... (see presentation)MISSIONS
Missions entrusted by companies in the sectorCase studies (strategy, marketing, export...)BUSINESS CASE FREELY CHOSEN BY THE STUDENT BUT FRAMED WITH METHODOLOGICAL BASES
Around a problematic of a sector or a project of creation or development of a company.

Learning Model
Our Master of Science requires a full-time commitment. The lecture calendar includes morning and afternoon sessions, plus on certain days the lectures will extend into the evening.Your learning is guaranteed by an advanced and participatory teaching method that includes lectures, exercises, problem-based learning cases, field projects, corporate visits & seminars and guest speaker sessions.