Sales Manager In Wine And Spirits

Objectifs
To train sales managers directly ready for firms of wine and spirit industry (production, sales)

Participants
Job seekers and wage earners on individual trainling leave. 35 participants.

Prérequis
Aged 21, Baccalaureat, professional experience internships or jobs of a technical or a sales nature), highly motivated for the marketing of wine and spirit products, linguistic skills required.

Eléments de programme

STRATEGY

• Marketing strategy: economic and legal environment of the field of Wine and Spirits
• Knowledge of the organisations and institutions and professional practices.
• Product knowledge: the vine, wine and spirit appellations in France and abroad, tasting.

SALES

• Commercial law, Marketing, Selling methods ans tools, Negotiation techniques, Sales channels : French market, foreign markets (import/export), Trademarks, International law, Legislation, Introduction to international administrative obligations.
• Supported by: visits of sites, first-hand accounts from professionals, tasting sessions.

FINANCE

• Financial management techniques, introduction to accounting budget and budget control, analysis and financial management.

MANAGEMENT

• Social environment, Human resources / team management, Personal evolution and team work, Corporate communication and operational management.
• Supported by : workshops and case studies.

OTHER

• Office management, Written and oral means of communication, English, Project management, Internships and job search.

This training is supporting by DGCIS.