Master in Wine Marketing And Management

This program is offered in Bordeaux, the wine capital of the world, and has a strong international orientation. France is the leading producer, consumer and exporter of wine.

The objective of this master's program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector.

Firmly based in the professional world, this program will enable the students to master the necessary methods and tools for the management of a sector. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.

Course Details :

Core Courses Personal development workshops and seminars International marketing Management and company strategy An in-depth approach to consumer behavior Marketing studies and research Launching and managing new products Merchandising Distribution policy International advertising Financial management

Specialized Courses
The international wine economy Mergers and acquisitions in the wine industry A comparative approach to the legislation affecting the wine and spirits industry The international strategy of the brands in the wine and spirits sector Packaging-design Development of foreign markets Logistics and purchasing International negotiation Professional workshops Wine growing Oenology Wine tasting