KEDGE Business School

Master of Science - Marketing

KEDGE Business School
À Talence

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Infos importantes

Typologie Master of science
Lieu Talence
Durée 15 Mois
Début Septembre
  • Master of science
  • Talence
  • Durée:
    15 Mois
  • Début:
    Septembre
Description

MARKETING SKILLSETS MUST CONTINUOUSLY EVOLVE AND ADAPT TO THE DEEP -AND OFTEN CONTRADICTORY- TRANSFORMATIONS OF OUR BUSINESS ENVIRONMENT.

The MSc Marketing programme was designed with all these far-reaching trends in mind. It enables students to be at the forefront of their chosen field of marketing expertise and maximise their potential for future professional success.

The MSc Marketing Programme is a one year Master degree in management with 2 high-employability specialisation options:

Brand Management (Marseille Campus)
Business development (Marseille & Bordeaux Campuses)

Installations (1)
Où et quand
Début Lieu
Septembre
Talence
680 Cours de la Libération, 33400, (33) Gironde, France
Voir plan
Début Septembre
Lieu
Talence
680 Cours de la Libération, 33400, (33) Gironde, France
Voir plan

Qu'apprend-on avec cette formation ?

Marketing
Communication
Management

Programme

This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural attitudes to consumption.

- Qualitative and quantitative studies

- Product manager

- Experiential marketing

- Brand management

- 360° communication

- Innovation management applied to services

OPEN SOURCE SEMINARS

- Business Management with SAP
- Sustainable entrepreneurship
- Open Innovation
- Creative Thinking
- Doing business as unusual
- Doing Business in Emerging Countries
- Crisis Management

This specialisation path prepares students for B2B-focused marketing functions, in both local and global contexts. Specific industries (aeronautics, retail, etc.) and cultural issues are covered by dedicated lectures.

- Stratégic Business Dev
- Key account Management
- B2B Négociation
- Sales Management by objectives
- Marketing Decision Making
- Product manager

OPEN SOURCE SEMINARS

- Business Management with SAP
- Sustainable entrepreneurship
- Open Innovation
- Creative Thinking
- Doing business as unusual
- Doing Business in Emerging Countries
- Crisis Management


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