SPECIALIZED MASTER BUSINESS ADMINISTRATION (MBA) Luxury Brand Management (English)
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Un programme qui est complet et efficace!
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La formation m'a beau ocup apporté sur un plan professionnel. Recommandé
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MBA
À Paris
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Improve your skills in brand strategy in marketing & luxury field !
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Typologie
MBA
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Lieu
Paris
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Durée
1 An
Would you like to develop skills in marketing, brand strategy and management fields? Are you interested in working in the luxury sector?
The Luxury Management Program of ESLSCA Business School Paris aims to all futur managers whom want to build a solid and successful career in the luxury industry.
This comprehensive international program provides maximum exposure to the luxury industry. Every candidate is operational within days of onboarding its future dream job.
Nothing better than to acquire this knowledge & skills right in the birthplace of luxury, Paris.
Précisions importantes
Modalité Formation initiale, Formation en alternance
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
• Understand and analyse the branding and brand management in luxury, based on markets, and customers’ profiles and culture
• Analyse and create brand strategies and brand platforms for the luxury industry
• Get an in-depth understanding of the luxury industry, with a focus on the French luxury industry, all sectors.
• Build value on existing or develop new brands
• Get to ascertain your future role in the luxury industry
• Develop communication and distribution strategies for luxury brand names.
The candidates should have a professional or academic (Master diploma) background in the filed of marketing and luxury. Candidates need to demonstrate a strong motivation for marketing, brand, luxury businesses.
The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December.
The selection of candidates is performed by application file (CV and application question form) followed by an interview.
MBA Luxury Brand Management
Les Avis
-
Un programme qui est complet et efficace!
← | →
-
La formation m'a beau ocup apporté sur un plan professionnel. Recommandé
← | →
Évaluation de la formation
Recommandée
Évaluation du Centre
Étudiant
Thomas
Les matières
- Skills
- Luxe
- Brand Management
- Luxury brand management
- MBA
- Luxury
- MBA Luxury Brand Management
- Luxury industry
- Luxury culture
- Luxury clients
- Luxury Brand
Professeurs
Valérie APICELLA-MAGENTIE
Directrice du programme
Le programme
- Holistic view of the luxury industry
- Industry dynamics & evolution
- Established players and new generation
- Profile & behaviors of the luxury clients
- Academical assignment (memoire) : selection & validation of the topic
MODULE II - CREATING VALUE
- From brand identity to Brand DNA
- How to turn a luxury brand into a success
- Productinnovation&design
- Luxury and sustainability
- Academical assignment (memoire) : submission & validation of a workplan
MODULE III - BRAND STRATEGIES
- Brand positioning
- Brand experience&perception
- Brand platforms
- Store checks
- Brand manager role
- Academical assignment (memoire) : share reasearches and interviewes
MODULE IV - GLOBALISATION, IMAGE and COMMUNICATION
- Definitions, impacts of social networks on the brand
- Advertisingstrategies
- Strategic use of social media
- Academical assignment (memoire) : submission of a draft
MODULE V - LUXURY DISTRIBUTION at DIGITAL AGE
- Luxury and distribution : exclusivity & visibility, emerging vs mature markets
- Luxury and digital
- Ecommerce or just commerce : omnichannel strategies
- Demographic disruption, the biggest challenge?
- Academical assignment (memoire) : final submission
MODULE VI - IMMERSION INTO THE LUXURY WORLD
- 4 month training - Capstone project
- Evaluation
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
SPECIALIZED MASTER BUSINESS ADMINISTRATION (MBA) Luxury Brand Management (English)