MSC Food Identity

- Objectives of the Master of Science Food Identity
By offering opportunities to carry out study periods and work experience abroad, thus contributing to a comprehensive approach to the marketing process 'from production to marketing', the Regional Food master's degree courses satisfies all the requirements for a successful future career.

- A complete view of the Regional and Traditionnal Food products :
1- Concept :How factors like soil, climate, cultural or technologic know-how and the whole socio-ecological context participate to the construction of the specificity of the regional food product ?

2- Process and control :How demonstrate the authenticity of the quality of the regional food products by reliable analysis and how to control and authenticate its quality ( by physical and chemical analysis, sensory and nutritional tools) ?

3- Global Market : How to value such products and how to construct a product differentiation beside the consumers ?(different strategies from a country to another one: quality label, marketing, communication), how to market these products ? (international laws for trading, international regulations and policies, distribution networks, the market participants and their organisation).

- Why the Regional food products ?

The development of the Regional food products leads to local, rural and sustainable developments.
The terroir* zone are innovating and creative areas where products evolute with cultural, technical and scientific knowledges. The link between terroirs*, research and innovation is essential.
Even if Regional Food products are a niche marketing in Europe, this market is in a economic boom due to the national and international recognation of such products, their quality, their cultural diversity and with the legal access developed in European countries.

*A terroir is a unique and delimited geographic area for which a collective knowledge of the interaction between the physical and biological environment, local industries and cultural practises is building up. This interaction provides unique characteristics and creates a recognition for goods originating from a specific area. Terroir includes specific landscape characteristics and territory values.