Formation indisponible à l'heure actuelle

Master of Science in Digital Big Data For Value

5.0
1 avis
  • The MSc in Digital and Big Data for Value is the opportunity for students to learn to master Big Data to assist in managerial recommendations for marketing. Thanks to state-of-the-art teaching in IT, information systems, mathematics, statistics and marketing, this course is the opportunity to better analyze consumer behavior to offer better adapted goods or services to customers’ needs.
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Master of science

À Boulogne Billancourt ()

14 000 € TTC

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Description

  • Typologie

    Master of science

  • Durée

    1 An

Master reconnu par l'Etat

Today, more and more companies are looking for personalities and managers capable of developing and implementing effective digital marketing strategies, but also integrating the analysis of data from connected objects or published daily on social networks.
To equip graduates with the best management and engineering knowledge, ESSCA will train senior managers capable of collecting, aggregating, storing and accelerating data processing through innovative algorithms. The curriculum focuses on supporting business leaders in their decision-making processes, imagining the services of tomorrow and anticipating new business needs.
This program will prepare you to acquire skills such as agility in collecting and analyzing multiple data sources in a variety of areas such as CRM, communication, risk management or marketing. To reach this level, courses in intelligence, marketing, communication or statistics will be at the same level as practical cross-disciplinary projects.

À propos de cette formation

This training course has several objectives but the main one is to allow students to combine at the same time apprenticeships in big data with a managerial aspect. This will enable students and future managers to better understand and anticipate consumer needs. Students will then be able to apply for and work in positions such as webmarketing manager, Social media manager or business intelligence project manager for example.

- A 4-year Bachelor degree, or a total of 240 ECTS credits, preferably but not exclusively in business administration or engineering - Les candidats français ou d’Afrique francophone peuvent postuler s’ils possèdent un diplôme M1 ou un total de 240 crédits ECTS - An advanced level of English (TOEFL 550 or equivalent)

Master of Science in Digital Big Data For Value

This programme has been designed to meet the needs of the future in dedicated sectors.

An advisor will contact you to give you more details about this training.

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Les Avis

5.0
  • The MSc in Digital and Big Data for Value is the opportunity for students to learn to master Big Data to assist in managerial recommendations for marketing. Thanks to state-of-the-art teaching in IT, information systems, mathematics, statistics and marketing, this course is the opportunity to better analyze consumer behavior to offer better adapted goods or services to customers’ needs.
    |
100%
5.0
excellent

Évaluation de la formation

Recommandée

Évaluation du Centre

Prof. Dr Jean-François Lemoine - Head of the programme

5.0
07/12/2017
Les points forts: The MSc in Digital and Big Data for Value is the opportunity for students to learn to master Big Data to assist in managerial recommendations for marketing. Thanks to state-of-the-art teaching in IT, information systems, mathematics, statistics and marketing, this course is the opportunity to better analyze consumer behavior to offer better adapted goods or services to customers’ needs.
À améliorer: .
Recommanderiez-vous cette formation?: Oui
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Les matières

  • CRM
  • Web Technologies
  • Internet
  • Marketing
  • Communication
  • Big data
  • Business Intelligence
  • Internet of Things
  • Data Driven Projects
  • Strategy

Le programme

The programme lasts 3 semesters and includes:
- 450 hours of on-site teaching – 2 semesters in Boulogne-Billancourt – totalling 60 ECTS credits
- An internship (4 to 6 months) and a Master’s thesis totalling 30 ECTS credits.

Semestre 1


Internet and Corporate Strategies
Web Technologies
Internet and Market Studies
Communicating and Selling on the Web
E-CRM

Semestre 2

Statistics and Probability Modelling
Business Intelligence
Big Data Internet of Things
Data Driven Projects

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Master of Science in Digital Big Data For Value

14 000 € TTC