MASTER BUSINESS ADMINISTRATION (MBA) Executive Digital Transformation Strategy

I. Economics of knowledge Management

Learning Objectives:

Upon the successful completion of this course, candidates will know:

• Challenges that drive digital transformation.
• Stakeholder needs, conditions and options are evaluated to determine enterprise objectives.
• How Governing body ensures direction is set through prioritization and decision

• making.
• How performance and compliance are monitored against objectives.
• Plans, builds, runs and monitors activities, in alignment with the direction set by the governance body, to achieve the enterprise objectives.
• Aspects to digital transformation
• Learn about governance principles
• Empowering informed digital transformation decisions.
• How to establish a governance system
• Align governance objectives to stakeholders needs
• Management objectives and its impact on governance system and enterprise goals
• Learn about tailoring the governance system
• Digital maturity assessment
• Implementing governance system

II. Disruptive Technologies

Learning Objectives:

• Independently analyze digital business models and identify their potential for success
• Assess the sustainability of digitized business models
• Assess the challenges and possibilities of disruptive technologies on digital business model
• Understand the challenges of introducing agile processes, new role models and different organizational patterns
• Get to know modern techniques of agile collaboration and knowledge sharing
• Adopt the types of disruptive technologies positively impacting companies
• Assess the impacts on the 4 dimensions due to the adoption and adaption of these disruptive technologies

III. Digital Transformation I&T Strategy Management

Learning Objectives:

• Overview on the digital transformation, digital disruption and digital transformation.
• Overview on different digital transformation perspectives
• Building digital transformation viewpoints & views
• Understanding DX principles
• Understanding the strategy management for digital transformation starting with Strategic assessment, strategy generation and Strategy execution
• Measuring and evaluating the strategy management for DT.

IV. Digital Business Model & Architecture Management

Learning Objectives:

On completing this course, the participants will gain competencies in:

• Understand the customer behavior
• Design the customer experience from inside in
• Identify the channels to increase the digital reach
• Utilize the consumed data to interaction
• Integrate the physical and digital experience

• System of innovation
• System of differentiation
• System of records
• Digital products
• Delivery channels
• API gateway
• Integration and core microservices
• containers
• Agile Architectures Management and Development
• Developing Digital Business Models with Design Thinking and Lean Startup
• Cloud Computing, Big Data and Data Analytics and how these transform IT
• landscapes and business.

V. Big Data and Business Analytics

The objective of the big data and business analytics course is to provide you with a solid understanding of data analytics and techniques. You will gain a fundamental understanding of how to use data analytics to drive more creative and strategic business decisions across your organization

• Understanding the key concept of Big data and its business importance
• Understanding the four basic data modeling technique
• Learning how to use data visualizations to make information more actionable
• Understanding and comprehend some new techniques for data analysis to

• support digital strategy
• Understanding machine learning concepts and techniques
• Get familiar with some of the latest tool used in the Big data management

VI. Cybersecurity

Learning objectives:

• Protect the organization’s data and privacy from cyber threats
• Strengthen your skills in the establishment and maintenance of a Cybersecurity program
• Develop best practices to managing cybersecurity policies
• Improve the security system of organization and its business continuity
• Build confidence to stakeholders for your security measures.
• Respond and recover faster in the event of an incident

VII. Advanced Digital Transformation Enablement Management

Learning Objectives:

The targeted audiences will be able to know how to:

• Apply the digital transformation in their corporates through advanced Agile, Project, and Program Management with the ability to embed and enable the change into their organizations.
• Apply practices and used cases based on internationally defined frameworks.

Answer questions such as:

• What is Digital Transformation?
• What is the relation between PPM and Digital Transformation?
• What are the tools and techniques that can be used in Digital
• Transformation Enablement Programme?
• What are the possible risks that might rise during a Digital
• Transformation Programmes

IX. Statistics for Decision Making

Learning Objectives:

• Articulate data collection methods, types of variables, types of data
• Present data using graphical and numerical methods;
• Conduct elementary-level exploratory data analysis, to gain in particular, basic knowledge from real life data using basic statistical tools;
• Explain the concepts of probability and combinatorics and calculate probability for various continuous and discrete variables;
• Make various statistical inferences using Estimation and Hypothesis Testing
• Accounting and Financial Analysis for Decision Making

X. Accounting and Financial Analysis for Decision

Learning objectives:

• Learn how to evaluate your firm’s financial performance.
• Manage growth through the financial statements.
• Highlight problem areas to enable solutions to be found.
• Learn concrete techniques to enable management to make truly informed decisions.
• Understand capital investment decisions.
• Improve your company’s profit picture and your stockholder’s investment.
• Keep on top of your firm’s financial situation.
• Increase your own value to your organization.

XI. Entrepreneurship and innovation Management

Learning Objectives:

• assess and analyze entrepreneurship as a career choice
• efficiently work in a complex environment of multi-cultural teams made up of interdisciplinary physical and virtual member profiles
• apply creative thinking techniques in addressing their customers’ - and any other - problem
• plan and prioritize work tasks to manage their people, time and resources and achieve the expected results
• develop a business idea into a comprehensive and highly scalable business model by applying customer development principles in a real-life exercise
• design a successful commercialization strategy for their product or service, launch their product or service to the market fast and acquire customers

XII. leadership and strategic performance management

XIII. Human Resources and Change Management

XIV. Data science data analytics and data visualization

XV. Digital Marketing

Learning objectives:

• Understanding what is Content Marketing?
• Understanding Social Media Marketing
• Understanding Lead Generation and Email Marketing
• Video Marketing
• Responsive Mobile Design

Understanding Google Analytics