Formation indisponible à l'heure actuelle
Key marketing concepts for your company
Formation
À Bordeaux ()
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Description
-
Typologie
Formation
-
Niveau
Niveau intermédiaire
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Heures de classe
12h
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Durée
4 Jours
IAE's Asset: Intercultural sharing: join a group of foreign students
Targeted Audience: Accessible to everyone
Requirement: Requested level C1 in English
Les Avis
Les matières
- Marketing
- Marketing B to B
Professeurs
Oscar Martin Martin
Associate professor in Public University of Navarra
Le programme
Defining Marketing and the Marketing Process
› Marketing: creating and capturing customer value
› Company and marketing strategy
Understanding the Marketplace
› The marketing plan
› Analyzing the marketing environment
Designing a Marketing Strategy
› Customer-driven marketing strategy: creating value for target customers
Designing a Marketing Program
› Product, price, channel and communications strategies
Informations complémentaires
> To understand key marketing concepts and frameworks > To be able to use marketing concepts and apply marketing tools to make business decisions
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Key marketing concepts for your company