Formation courte - Advanced Certificate - The Business of Luxury
Formation
À Cergy-Pontoise
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Description
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Typologie
Formation
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Lieu
Cergy-pontoise
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Durée
5 Jours
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Dates de début
Novembre
The Advanced Certificate in Luxury is designed for luxury goods professionals to better understand and navigate an increasingly complex sector, one in which the most important luxury markets are shifting from West to East and from traditional to emerging markets. Executives will master different disciplines specific to luxury goods, such as branding, distribution and specific aspects of financial management, providing them with a broad industry view.
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
Who should participate?
Important luxury manufacturers / retailers
"Second generation" professionals training to take over the family business
Professionals from up-and-coming luxury companies
Luxury business suppliers (banks, brokers, etc.)
Les Avis
Les matières
- Management
- Stratégie de l'entreprise
Le programme
- Provide participants with clear insight into the management of luxury goods
- Develop marketing and management competencies related to luxury brands
- Deepen understanding of the specific character of luxury goods
- Develop strategic thinking with regards to current changes in the sector
- Learn to transform a national brand into an international brand
- Confront challenges related to Customer Relationship Management, in particular how to democratize a brand
- Create a brand blending tradition and modernity
- Understand how to create a consumer experience in the digital space
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Formation courte - Advanced Certificate - The Business of Luxury