PROGRAMME MASTERS - GRANDE ÉCOLE

IN YEAR 1 LEARN TO COMMUNICATEEach year, all first-year students participate in the IPAG Business Challenge on the Nice campus. The goal is to promote and market a partner company’s product during a fair your team will oragnize. This weeklong team challenge is sure to put your leadership skills to the test!

SEMESTER 1
Marketing fundamentals
Sales techniques
General accounting
Written and oral communication
English-language acting

SEMESTER 2
Marketing and communication mixIntroduction to business lawIntroduction to statisticsEconomic fundamentalsGreat historical narratives
IN YEAR 2 LEARN TO MANAGE A PROJECT
You know how to communicate, now activate project mode! The goal: to develop your team work and organizational skills.

SEMESTER 1
Financial analysis Corporate law
Market analysis Human resources management

SEMESTER 2
International trade
Innovation and digital marketingSupply chain logistics
Organizational management

IN YEAR 3 DISCOVER THE WORLD ABROAD
Go forth! The 3d year affords the opportunity to spend a semester or whole year abroad. A chance to experience new cultures and meet new people.

SEMESTER 1
UNIVERSITY EXCHANGE
FUNDAMENTALS OF MANAGEMENT

SEMESTER 2
INTERNSHIP abroad or VOLUNTEERING abroad
UNIVERSITY EXCHANGE or
INTERNATIONAL PROGRAM AT:• Kunming (China)• Los Angeles (United States)

THE MASTER’S CYCLE
YEAR 4
CORE MODULE
 Webmarketing 1 Marketing strategy Operational marketing

COMPLEMENTARY MODULE
Marketing major plus Communication BtoC, BtoC and services marketing

Commercial Strategy major plus Sales and negotiation Global trade

Entrepreneurship minor Start-up and business modelentrepreneurship SMEs management

International Business & Supply Chain minor Business operations Global trade


YEAR 5
CORE MODULE
 Web marketing 2
 Web tools and interfaces
 Branding, strategy and customer relationships

COMPLEMENTARY MODULE
Marketing & Communication minor
 Marketing intelligence
 Advanced communication

Digital & Communication minor
 Webmarketing 3
 Advanced communication

Digital & Data minor
 Webmarketing 3
 Data management

Entrepreneurship minor
 Weekend challenge
 Design thinking and innovation