MSC FASHION & LUXURY BUSINESS
Master of science
À Courbevoie
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Typologie
Master of science
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Lieu
Courbevoie
Master of Science (MSC in) Fashion and Luxury Business
The strong linkage between Sup de Luxe and the corporate community is to ensure a perfect fusion of management, art, craftsmanship, and science, which is the essence of fashion.
Our Master of Science Fashion & Luxury Business offers you industry-tailor made management courses and specialized courses in fashion and experience management, field projects, and advanced seminars.
At the end of the program, you will:
Be able to demonstrate original creative thinking and autonomy in developing project ideas when responding to the changing needs of the fashion industry.
Be equipped to deal with existing and emerging technologies in today’s international fashion industry.
have an understanding of specialist brand development and business practices globally.
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
Our Master of Science (MSC in) Fashion & Luxury Business offers you industry-tailor made management courses and specialized courses in fashion and experience management, field projects, and advanced seminars.
A 4-year bachelor’s degree* in any field from a recognized university with strong academic performance
A 240 ECTS / 90 US credits degree in any field from a recognized university with strong academic performance
A good command of English;
English Proficiency test for non-native speakers: reach a B2 level according to the CEFR classification (Illustration: minimum score at TOEIC is 750 )
Native English speakers or candidates who have had two years of courses taught in English are exempt.
No prior knowledge of French is needed
Degree Awarded:
Master of Science in Fashion & Luxury Business.
“Marketing & Sales Manager in luxury goods & services” Professional Certification Level 7 (master’s degree Level) registered in the RNCP and recognized by the French Government.
Program labelised MSC by the “Conference des Grandes Ecoles”
Fashion is a dynamic, constantly changing and fast-growing segment of the luxury industry.
Our Master of Science (MSC in) Fashion and Luxury business is designed for students wishing to specialize and undertake in-depth study to prepare for the constantly evolving demands of the fashion luxury goods industries at a high level. There is a strong focus on an industry-linked, project-based mode of study taught by industry specialists, professional practitioners and academics. The goal of our program is to produce post graduate students who have advanced knowledge and a breadth of skills in management and fashion luxury brands.
Les Avis
Les matières
- Branding
- Stratégies
- Luxury
- Management
- Manager
- Quality management
- Analysis
- Luxury marketing
- Marketing
- Communication
- Fashion Management
Le programme
- Industry tailor-made management courses: 6 courses
- Fashion and Luxury industry: 7 courses
- Personal and Career development: 3 courses
Program
Understanding Global landscape of the luxury industry
- Foundations of luxury
- Characteristics of luxury companies
- International market trends and international growth of luxury companies
- Designing luxury strategies
- Executing luxury strategies
- Structuring and managing the luxury value chain
- Digital strategies
- Catching new opportunities and developing new business models
Country models in fashion
- The fashion process and timeline, the fashion pipeline
- Business models in fashion and luxury
- Understanding of the fashion industry segments
- Sustainability and digitalization of the fashion value chain
- Intellectual Property /Trademark
- Product licensing, contracts and control of brand image
- Combating counterfeit and parallel imports
- International regulatory and tax environment
- Fashion Sociology
- Cultural framework to understand fashion
- “Luxury Branding Fundamentals”
- Luxury & fashion Brand Management
- “Communication in Luxury Branding”
- Financial analysis & diagnosis of Fashion companies
- Value drivers of Fashion companies
- ROCE
- Investment appraisal
- Profitability analysis
- Cost Structure analysis (variable /fixes)
- How to impact key operational decision-making
- ABC
- Budgeting
- Balanced Scorecard within the fashion industry
- Fashion E-commerce and E-business evolution
- Fashion E-commerce Marketplace
- Fashion Luxury Marketing Research & Communications in a digital context
- Developing a Fashion B2C E-commerce Strategy
- Strategic digital marketing decisions in the fashion business
- New trends in Digital marketing within the fashion business
Personal & Career development
- CV & Cover letter writing
- Job search Techniques
- Presentation techniques
- Personal branding on social media
- Orientation sessions
- Transactional analysis
- MBTI or equivalent
- On site visits
- Fashion Company visits
- Testimonies
- Workshops
- The nature and scope of research
- The research process at postgraduate level
- Designing a research project
- Formulating the research question and hypothesis
- Critically reviewing the literature
- Appraising research philosophies, approaches and strategies
- Conducting primary research: interviews and focus groups, observations, surveys
- Tools & techniques
- Luxury & Fashion Marketing
- Luxury & Fashion communication strategies
- Crafting the fashion product
- Trending the Fashion Product
- Use of fabric and materials in garment-making, fabrics knowledge
- Pattern making and cutting
- Introduction to event communication business
- Managing events for fashion & luxury brands
- Events at the heart of fashion Communication
- key steps to plan, produce and organize an event
- history and evolution of fashion shows
- Discovering backstage
- Focus on production companies & model agencies
- Keys success factors and challenges for fashion shows
- Operating a retail business in the fashion business
- E-Retail & Fashion Business
- Operating a wholesale business in the fashion business
- The concept of Wholetail.
- Introduction to fmerchandising strategy & tools
- Visual Merchandising & Experiential retail in the luxury fashion business
- Building a strategic framework to analyze supply chains in the fashion business
- Designing the supply chain networks
- Planning & coordinating demand & supply
- Planning & Managing Inventories
- Designing and planning Transportation networks
- SCM and Information technology
Informations complémentaires
PRIX: 16,500€/year*
DURÉE: 1 or 2 year(s)
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MSC FASHION & LUXURY BUSINESS