MSc EU-Asia Luxury Marketing

Based in Paris and Shanghai, this unique program opens new horizons to future generations that will need to work increasingly between several continents, EU, Asia, the Americas, and target Asian customers at home and traveling abroad. China’s Silk road projects are opening a new golden era of globalization. With the experience of ESSCA in teaching management and Asian business, and the established network and communication expertise of EFAP, participants will have the opportunity to master the creative and managerial skills to enter luxury companies with high levels of demand. All sectors are covered through projects, field visits, conferences and case studies on fashion & leather goods, wines & spirits, cosmetics & perfumes, hospitality & tourism, etc. This will enable our participants to understand the forthcoming strategic business challenges. Location : Shanghai Programme start : september 2019