The Luxury sector has spearheaded innovation in management and marketing for several decades. An exclusive clientele and highly sought-after employees make the Luxury Business a unique context to develop new practices, which set the standards throughout a wide range of sectors and industries. Understanding the Global Luxury Business today means understanding how to cope with challenges and fast changes that are also a source of opportunities for new actors.
Luxury is actually facing the contradictions and challenges of globalization and digitalization. How are brand managers addressing these challenges, and what have been / will be their strategies for sustainable growth in the future? What is the new scope of the luxury shopping experience? What are the e-commerce and omnichannel strategies? As social media and influencers grow in strength, how can a digital communication strategy be set up so as to rally ‘millenials’ and the new consumers of luxury?
The French Luxury Business is the leader of Europe’s globalization movement and Paris is at the heart of it. Home to Europe’s largest business district, Paris attracts international managers and business men and women with 20% of businesses run by international CEOs from over 160 different nationalities. Founded as Cartier’s own school for Luxury Business executives in 1990 and still a Cartier Chair, Sup de Luxe is France’s first and leading school in the Luxury Business. Ranked as the N°1 Luxury MBA in the world by EdUniversal, Sup de Luxe prides itself on its worldwide unique company and alumni network allowing its students to learn from industry executives and to acquire the necessary knowledge and invaluable connections to enter the highly sought-after Luxury sector.