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MBA/MSC GLOBAL LUXURY BRAND MANAGEMENT

4.5
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MBA

À Courbevoie

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Become a great professional in Global luxury Management

  • Typologie

    MBA

  • Lieu

    Courbevoie

  • Durée

    3 Semestres

The largest MBA in Luxury graduate group

This state-recognized MBA in Global Luxury Brand Management has been developed to emphasize the 27th anniversary of the first Sup de Luxe programme created in 1990.

It was natural that after having been the pioneer in Luxury Management and Marketing Training, Sup de Luxe should have the opportunity to create this new programme, full time, in English.
It is important to remind that this program is not a “Marketing” program, but a “Global” Luxury program.
The role of this training is therefore to training students in General Management and for all activities that are necessary to be successful in this field : Business Policy, Control and Financial matters, but also Logistics and Supply Chain, to train candidates to become, in the medium and long run, general managers of Luxury subsidiaries in major strategic countries.

With a class limited to a reasonably small number of students with international potential, this new program in Global Luxury Management expects to become a source of interesting profiles for the luxury companies . Indeed, a special emphasis on a close and productive relationship with the luxury industry in general and the major firms of the sector.

Précisions importantes

Les sites et dates disponibles

Lieu

Date de début

Courbevoie ((92) Hauts-de-Seine)
Voir plan
70, galerie des Damiers - Paris La Défense 1, 92415

Date de début

Consulter

À propos de cette formation

Indeed this course puts emphasis on the Management of Creation and of the Creative team, as Sup de Luxe believes, this is a very important element for a brand to stand out and to provide interesting and outstanding products, objects or services. It develops special skills in Social Media networks and Digital marketing. It wants to stand out as the best available training in Luxury Retailing and Luxury merchandising. They should find graduates ready to start, for example, in selling, retailing or digital marketing jobs and develop a long term career in their firm. It also hopes to become a crossroad of international knowledge and interactions about the luxury world.

The MBA Global - Luxury Brand Management is designed for: Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs), Young professionals who hope to accelerate their career path. Candidates should fill out the application form. Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link

At least 3 years meaningful business experience (exceptions may be made in special cases)

Master of Business Administration (MBA) is the highest level of international training in business management.

For over 27 years, bosses and other leading figures from the luxury sector have been coming to meet up with students. These figureheads in luxury, communication and culture are Sup de Luxe’s keynote contributors, referred to as ‘Grands Témoins’. In all, over 1000 Grands Témoins have helped enrich students’ knowledge and understanding of the world of luxury. More, this is the largest MBA in Luxury graduate group, as it now has a body of approximately 1.700 alumni, most of them working for international luxury companies

An advisor will contact you to give you more information.

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Les Avis

4.5
très bien
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  • Oui j'accepte cette formation
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4.5
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Évaluation de la formation

Recommandée

Évaluation du Centre

Oueslati Basma

2.0
12/05/2021
Votre avis sur cette formation: J'accepte
Recommanderiez-vous cette formation?: Oui

Oueslati Basma

5.0
12/05/2021
Votre avis sur cette formation: Oui j'accepte cette formation
Recommanderiez-vous cette formation?: Oui

Oueslati Basma

5.0
09/05/2021
Votre avis sur cette formation: J'accepte cette formation
Recommanderiez-vous cette formation?: Oui

Oueslati Basma

5.0
09/05/2021
Votre avis sur cette formation: J'accepte votre formation
Recommanderiez-vous cette formation?: Oui

Julia A.

5.0
21/11/2017
Les points forts: Mon projet de mémoire qui m'a valu le titre de major de la promotion a été l'occasion de multiples rencontres et découvertes. Sa conception m'a permis d'accéder à tous les postes clés d'une Maison de Luxe – J.M. Weston. Sup de Luxe donne la possibilité de s'investir dans des projets concrets et économiquement viables. Forte d’une expérience de trois années an tant qu’Adjointe au développement international de la maison JM Weston, je relève aujourd’hui un nouveau défi et conduis l'expansion, en France, de la marque iconique AGA.
À améliorer: Une expérience exceptionnelle
Recommanderiez-vous cette formation?: Oui
Les voir tous
*Tous les avis recueillis par Emagister & iAgora ont été vérifiés

Les matières

  • Luxury
  • Management
    3

    3 participants ont indiqué avoir acquis cette compétence.

  • Manager
  • Quality management
  • Analysis
  • Luxury marketing
  • Marketing
  • Communication
  • Fashion Management
  • Hospitality management

Le programme

All teaching methods, including pro-active and internet systems will be used, but the majority of the courses will be based on the business case method.

An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the program.

In depth expertise in business management

  • Accounting control, reporting and budgeting
  • Corporate financial management
  • Global international strategy
  • Global business policy

Luxury marketing management

  • Consumer analysis and consumer behavior; market research
  • Product policy and management
  • Brand management
  • International distribution systems
  • Communication and advertising
  • Social networks and digital marketing

Luxury retailing and merchandising

  • Basic retailing economics and management
  • Store location and concept development
  • Merchandising and visual merchandising

Management of creation

  • Art management and specificities
  • Design management and managing the creative team
  • Introduction to product design and communication design

Luxury talent management

  • Organizational development
  • Talent management
  • Executive careers in luxury

Manufacturing, supply chain and procurement. Logistics

  • Worldwide procurement sources
  • Quality management
  • Logistics, supply chain and planning processes

Luxury legal issues

  • Brand registration and intellectual property. Contract negotiation and follow up

Sectorial analysis

  • Perfumes and cosmetics
  • Jewellery and watches
  • Fashion management
  • Wine and spirits
  • Hospitality management
  • The challenges of the Chinese market
  • Opportunities in other energy markets
  • The place of other BRICS markets

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MBA/MSC GLOBAL LUXURY BRAND MANAGEMENT

Prix sur demande