Formation indisponible à l'heure actuelle
Master in Marketing and Sales
Diplôme d’État
À Barcelona ()
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Description
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Typologie
Diplôme d’État
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Durée
1 An
Are you interested in a career in Marketing? This master’s degree programme from the International University of Catalonia can provide you with what you need to get a running start in this competitive industry. The Master’s Degree in Marketing is a year-long program which takes place at the university’s Barcelona campus. This program aims to equip graduates with the training they need in marketing, commercial research and sales development in order to prepare them for a demanding job market. The goal is for graduates to be able to join a company in the area of marketing and put to immediate use the knowledge that they have gained. Professors are carefully selected for their expertise and they offer students a comprehensive curriculum packed with interesting and relevant courses. This program takes a more practical rather than simply theoretical approach, and students will be expected to get hands-on in both the classroom and in their internships. The course is divided into two semesters, which the first being comprised of classes and the second of practical experience in a company. This programme is designed primarily for recent graduates in business administration or other bachelor’s degree programmes, as well as sales and marketing professionals, tech professionals and those interested in entrepreneurship.
Les Avis
Les matières
- Consumer Behavior
- International Marketing
- Market Research
- Brand Management
- Internet and Media
- Business Internship
- Commercial Research
- Sales and Development
- Customer Loyalty
- Brand Strategy
- Strategy
- Social media
Le programme
Course Content
Semester I
Consumer Behavior 5 credits
International Marketing 5 credits
Product Development and Innovation 5 credits
Market Research 6 credits
Brand Management 5 credits
Internet and Media 4 credits
Semester II
Business Internship 24 credits
Final Project 6 credits
]Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Master in Marketing and Sales