Formation indisponible à l'heure actuelle

Master in Marketing and Sales

Diplôme d’État

À Barcelona ()

3 001 - 4 000 €

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Description

  • Typologie

    Diplôme d’État

  • Durée

    1 An

Are you interested in a career in Marketing? This master’s degree programme from the International University of Catalonia can provide you with what you need to get a running start in this competitive industry. The Master’s Degree in Marketing is a year-long program which takes place at the university’s Barcelona campus. This program aims to equip graduates with the training they need in marketing, commercial research and sales development in order to prepare them for a demanding job market. The goal is for graduates to be able to join a company in the area of marketing and put to immediate use the knowledge that they have gained. Professors are carefully selected for their expertise and they offer students a comprehensive curriculum packed with interesting and relevant courses. This program takes a more practical rather than simply theoretical approach, and students will be expected to get hands-on in both the classroom and in their internships. The course is divided into two semesters, which the first being comprised of classes and the second of practical experience in a company. This programme is designed primarily for recent graduates in business administration or other bachelor’s degree programmes, as well as sales and marketing professionals, tech professionals and those interested in entrepreneurship.

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Les Avis

Les matières

  • Consumer Behavior
  • International Marketing
  • Market Research
  • Brand Management
  • Internet and Media
  • Business Internship
  • Commercial Research
  • Sales and Development
  • Customer Loyalty
  • Brand Strategy
  • Strategy
  • Social media

Le programme

Course Content


Semester I

Consumer Behavior 5 credits

International Marketing 5 credits

Product Development and Innovation 5 credits

Market Research 6 credits

Brand Management 5 credits

Internet and Media 4 credits

Semester II

Business Internship 24 credits

Final Project 6 credits

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Appeler le centre

Avez-vous besoin d'un coach de formation?

Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.

Master in Marketing and Sales

3 001 - 4 000 €