Master droit, économie et gestion mention marketing vente parcours e-business and marketing

This minor in e-Business provides practical knowledge and critical thinking in Digital Marketing and Communication.It also provides the new skills required to develop and manage the digital communication supporting new business trends. New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel, big data opportunities, new marketing features.Furthermore, thanks to the complete curriculum design of the Master in Management (MIM) concept, this master degree also enables students to:  Master the principles and tools for managers of business units with up-to-date management topics in the real business environment with Core curriculum (M1) and Transversal modules (M2); Build a concrete view of the working environment, especially in the specific European business framework with Supporting modules (M2); Represent the management of focused business activities as an action which includes four complementary elements: functional management, time management, organizational management, daily management with Specialization modules and Minor blocks (M2) such as Business Development, Sustainable Development, International Management and e-Business; Master and experience the strategic principles and tools towards high performance and innovations with Group projects and Internships (M2); Achieve intercultural and additional competences relying on students’ original degree in sciences or engineering or students’ intercultural experience and engagement.

This degree is part of our programs "Master in Management" (MIM). The Master in Management (MIM) is designed around the framework of:
- an Orientation week with intercultural integration and team building activities.
- Master 1 (Year 1) with core curriculum of Management. The Master 1 helps students to understand the rules and practices of an organization as well as the different modalities of its management. The learning outcomes of the first year are then applied in a team-based experience that enables students to learn by action in the real work world. students, whatever...