Groupe Hec

Marketing & Strategies in Luxury

Groupe Hec
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52000 
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Infos importantes

Typologie Formation
  • Formation
Description

Twenty years ago, Luxury
business was a tiny and confidential world, with small parochial
companies and few customers scattered around the world.Today, Luxury is
a significant and very attractive business worldwide.This course is
designed to help student understand why luxury companies had t…

Installations (1)
Où et quand
Début Lieu
Consulter
1 Rue de Libération 78351 Jouy en Josas - France, 78351, (78) Yvelines, France
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Début Consulter
Lieu
1 Rue de Libération 78351 Jouy en Josas - France, 78351, (78) Yvelines, France
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Marketing du luxe
Stratégie du luxe

Programme

  • Marketing & Strategies in Luxury

Marketing & Strategies in Luxury Elective Courses

Overview

Twenty years ago, Luxury business was a tiny and confidential world, with small parochial companies and few customers scattered around the world.

Today, Luxury is a significant and very attractive business worldwide.

This course is designed to help student understand why luxury companies had to invent an original strategy and how, albeit playing non-traditional rules of marketing, luxury has been so successful, and, last but not least, how its specific strategy can be highly efficient in other businesses

Learning outcomes

Understanding the bases and specificities of the luxury strategy, a totally original strategy that has been developed thirty years ago for the luxury market

Learning how to implement it on the luxury market and beyond it – and especially how to adapt it to Hi Tech, B to B and Sustainable Development


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