Marketing & Strategies in Luxury

• Marketing & Strategies in Luxury

Marketing & Strategies in Luxury Elective Courses

Overview

Twenty years ago, Luxury business was a tiny and confidential world, with small parochial companies and few customers scattered around the world.

Today, Luxury is a significant and very attractive business worldwide.

This course is designed to help student understand why luxury companies had to invent an original strategy and how, albeit playing non-traditional rules of marketing, luxury has been so successful, and, last but not least, how its specific strategy can be highly efficient in other businesses

Learning outcomes

Understanding the bases and specificities of the luxury strategy, a totally original strategy that has been developed thirty years ago for the luxury market

Learning how to implement it on the luxury market and beyond it – and especially how to adapt it to Hi Tech, B to B and Sustainable Development