Get your Point Across

Making the point:

• What is it you really want to say ?
• Focus on points, not words / Draw a picture

Make it stick:

• Brain-based / Successful communication / Who’s receiving and how?

Make it short:

• The pyramid principle / Paring it down / Throwing stuff out

Wake them all up:

• Grabbing the audience / Great beginnings

The stuff of myth and rumours:

• The devil’s in the detail / Illustration, anecdote and example / Making it concrete

Get them to believe:

• Authority: yours and someone else’s / Why we believe / Learning from confidence tricksters and magicians

Make them feel:

• Use and abuse of emotion / Thinking about thinking: systems one and two

Tell stories:

• Everybody has a story to tell / A story for every occasion / Every picture tells a story

The course will be hands-on and active. Participants will be expected to work on communication projects, do pitches and try new things.