Designing and Implementing a European Communication Plan
Formation
À Bruxelles (Belgique)
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Description
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Typologie
Formation
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Dirigé à
Pour professionnels
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Lieu
Bruxelles (Belgique)
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Heures de classe
12h
Objectifs: To devise a communication strategy, define the objectives and prioritise them. To define and structure the action plan: targets, means of communication, budget, timing. To implement the plan and ensure it is supported by appropriate use of the Web. To evaluate the communication strategy implemented.
Précisions importantes
Modalité Formation continue
Les sites et dates disponibles
Lieu
Date de début
Date de début
Les Avis
Le programme
Decision-making processes. (David Zaruk 3h)
The processes and functioning of European institutions, and their influence within the institutional triangle of the Parliament/Commission/Council of Ministers.
Decision-making processes.
Lobbying campaign: preparatory phase and strategic phase. (David Zaruk 3h)
Preparatory phase:
Defining a lobbying strategy.
Identifying sources of information and key people.
Identifying the balance of power.
Who to contact? With what objectives? When? Planning contacts.
Different means of applying pressure (consultation, online, green paper, hearings, press, committee procedure, etc.), going more deeply into each of the listed points.
Strategic phase:
How to make alliances. How to strengthen one's personal credibility.
Identifying political, ideological, regional or national fault lines.
Practical exercise.
Parliament: lobbying the European Parliament and ways to present amendments. (Cristina
Travagliati 3 x 3h)
The European Parliament, mysteries and mechanisms
The composition and functioning of Parliament committees and political groups.
Voting procedures (voting in relevant Parliament committees, voting in plenary sessions).
Looking for documents on the Internet, work schedule and practical application.
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Designing and Implementing a European Communication Plan