Bachelor of Arts in Business Administration con especialidad en Marketing

Bachelor

À Madrid (Espagne)

plus de 9 000 €

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Description

  • Typologie

    Bachelor

  • Lieu

    Madrid (Espagne)

  • Durée

    4 Ans

Objectifs: Marketing degree provides an excellent foundation for any number of careers including: advertising, market research, product/brand management, public relations, retail and sales. Destinataires: Students are interested in how advertising works, want to learn how to develop effective sales presentations, and want to know why consumers buy what they buy.

Les sites et dates disponibles

Lieu

Date de début

Madrid (Espagne)
Voir plan
Avenida Del Valle, 34, 28003

Date de début

Consulter

À propos de cette formation

Admission requirements are based on a combination of secondary school grades, college admission test scores, co-curricular activities and attempted college course work, as well as other indicators of the applicant’s ability and character. Spanish and international students normally enroll in our intensive English as a Second Language (ESL) program during their first year of study.

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Les Avis

Le programme

Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates and carries out the sales plans that generate revenue for a firm. Marketing students typically are "people's people," who want to know how businesses develop new products, are interested in how advertising works, want to learn how to develop effective sales presentations, and want to know why consumers buy what they buy.

The Marketing academic curriculum is completely integrated with that of the home campus in Saint Louis, Missouri. The students can transfer freely between the two campuses over the course of their undergraduate degree program. If you enroll in the bachelor's degree program in Marketing with us in Madrid, you will normally spend your first two and a half years in Spain before transferring to the home campus in Missouri to finish the final one and a half years.

Courses are offered in English at the Madrid Campus. Spanish and international students can enroll in our intensive English as a second language (ESL) program during their first year of study.


What can students do with a degree in Marketing?
Marketing degree provides an excellent foundation for any number of careers.


Advertising
· Account management, research, media and creative services. Popular entry-level positions can be found in account services (coordinating advertising services), media buying (choosing media for advertising) and copy writing (creating advertisements).

Market Research
· Market researchers obtain, analyze and interpret data, helping managers make effective decisions.

Product/Brand Management

· Brand managers coordinate all aspects of the marketing program, including pricing, advertising and distribution.
· Recent graduates have been hired as brand assistants, a position that leads to brand management.

Public Relations
· These positions are available in both non-profit and corporate settings. The public relations person creates an image or message for the organization or individual and follows through with effective communication to a desired audience.

Retailing
· This career choice can follow two paths: merchandising management or store management. Merchandising management is selecting, pricing and promoting merchandise as well as managing the sales force. Store management includes supervising and managing a store, including all facilities, equipment, and displays. Entry-level positions in retailing are typically in the form of management trainees, or as a buyer for a store.

Sales
· Career opportunities in sales typically focus on locating potential customers and closing the sale. Many new gra-duates are drawn to sales since the jobs provide independence and flexibility as well as the potential for large commissions and advancement into management.

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Bachelor of Arts in Business Administration con especialidad en Marketing

plus de 9 000 €