Summer School

Préparation concours d'entrée en école

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Description

  • Typologie

    Concours écoles

  • Durée

    12 Mois

  • Dates de début

    Septembre

The intensive two-week program on Inclusive and Social Business is modelled after a similar three-month program that HEC offers during the school year, and will examine societal challenges that many businesses face.

Poverty is still prevalent in the developing world, and as philanthropic efforts and international institutions have limited resources for their efforts, businesses have been stepping in with market-based solutions to lessen poverty.

The professors who will be teaching the courses offered, Frédéric Dalsace and Bénédicte Faivre-Tavignot, who have designed the course which will include several guest lecturers, will focus on the new reality of what it takes to build a social enterprise, and maintain an inclusive business model.

Les sites et dates disponibles

Lieu

Date de début

1 Rue de Libération 78351 Jouy en Josas - France, 78351

Date de début

SeptembreInscriptions ouvertes

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Les matières

  • Management qualité
  • Fashion Management

Le programme

Summer programs

Summer Schedule

Several two-week intensive summer programs will be offered in June and July 2015. Students can choose up to 3 summer sessions. Only one program can be selected per session.

International Finance

Course description

As we enter the third millennium, information technology - by crushing the cost of communications - is accelerating the globalization of manufacturing, commerce and especially finance. News travelling at the speed of light through the internet reaches an estimated 250,000 computer terminals in trading rooms around the world, morphing national financial markets into one huge efficient global marketplace for capital. And yet diehard sovereigns are holding firm onto their prerogatives of having a national currency, a national regulatory framework and a national tax code of their own and much more. International business’ vastly expanded global reach is redefining the risks and opportunities faced by financial executives whether they are at the helm of international trading firms, old fashioned brick-and-mortar multinational corporations à la IBM, Nestlé or Toyota or “virtual” multinational enterprises à la Google or Facebook.

This introductory course is about key decisions made by treasurers or chief financial officers of exporting firms, multinational corporations and financial institutions. It does not require prior finance training. Specifically, it addresses the funding/financing and investment questions within a multi-currency setting. Special attention is devoted to Risk Management (including valuation of hedging instruments such as forwards, futures, swaps and options) as it permeates international funding and investment decisions.
The intensive summer program is designed for students aspiring to careers in finance at large and small corporations with extensive international dealings, banks, pension funds, private equity firms or hedge funds as well as "globally reaching" financial institutions.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to understand:

  • The international monetary system and how exchange rates are set with special reference to the subprime and the euro crisis;
  • Interest Rate Arbitrage and the “carry trade” or how money managers can compare the yield on short term investments denominated in different currencies such as the US dollar, the Japanese yen, the Swiss franc, the euro etc…and how corporate treasurers can compare the cost of financing sourced from different currencies;
  • The dynamics of global capital markets and how debt or equity financing is no different from any other procurement decision except that when it is international, it only means there are far more financing sources to choose from;
  • What is at risk in international business and how firms develop risk-management frameworks within which currency risk can be hedged with derivatives such as forwards, futures, options and swaps;
  • How to value cross-border mergers & acquisitions or simply foreign direct investment.

Academic Director: Laurent Jacque

Business & Geopolitics

Overview

Recent events in the Middle East, the crisis in the United States and in Europe and growing tensions in the South China Sea have reminded us of how relevant political and geopolitical risks remain for decision-makers, including those of the private sector. What seemed to be solid assumptions about how the world worked and how stable it was are now continuously challenged by – predictable and unpredictable – events that can unfold very quickly. Perhaps even more crucially, geopolitics is not only a dimension of global risk but also a channel of contagion that can transform a sovereign or a liquidity crisis for instance into a worldwide, systemic failure of the international system.

The real issue lies in drawing operational implications from geopolitical analysis for businesses and decision-makers. Business executives can become easily obsessed with their inboxes, and be tempted to micromanage, isolate issues and be excessively backward-looking in their analyses as a result. In the Business and Geopolitics Summer School Program, participants will explore how geopolitics can help decision-makers broaden horizons and enrich their strategies by integrating in their thinking global political and macroeconomic issues.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Understand the strategic landscape in which decisions are taken;
  • Assess business risks and opportunities entailed by geopolitical dynamics;
  • Monitor changes in the international landscape, including the likelihood of low-probability and high-impact events (black swans);
  • Integrate geopolitical analysis in the firm’s broader international and risk-mitigation strategies;
  • Develop a long-term, consistent strategy and vision, beyond mere day-to-day tactics.

Academic Director: Jérémy Ghez

Inclusive and Social Business

Overview

Poverty remains a strong reality in the developing world, even in countries which experience high growth rates. It is also on the rise in many – if not all – developed countries. To fight poverty, philanthropic action, public authorities and international institutions have shown their limits. In this intensive 2-week summer program, students discover how forward-looking firms develop creative market-based solutions to alleviate poverty, at times in partnership with civil society and public authorities. Students are exposed to social enterprises with innovative business models, as well as established firms who have realized it is in their interest to develop inclusive business models. Students will work in teams in coordination with Renault executives in the formulation of an inclusive business model to be presented to a Final Jury at the session close.

The Inclusive and Social Business Summer School Program is launched by The Social Business / Enterprise and Poverty Chair, co-presided by Professor Muhammad Yunus (Founder of the Grameen Bank and Nobel Prize Recipient 2006) and Martin Hirsch (former French High Commissioner on Active Solidarity against Poverty). The Social Business / Enterprise and Poverty Chair is sponsored by Danone, Schneider Electric and Renault.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Understand the set of reasons that prompt firms to contribute to poverty alleviation;
  • Describe and analyze the characteristics of inclusive and social business models which firms adopt when fighting poverty;
  • Propose how firms can transform themselves when seeking to become more inclusive & sustainable;
  • Understand innovative ways to finance these initiatives and to market them;
  • Understand the pivotal role of social entrepreneurs and “intrapreneurs” inside large multinationals, both in emerging and developed countries;
  • Develop and formulate an inclusive business model based on consideration of firm resources and societal need;
  • Draw on insights from cutting-edge research on Social and Inclusive Business.

Academic Director: Frédéric Dalsace

Fashion Management

Overview

With Fashion weeks, new designers’ contests, influential fashion blogging, September issues… fashion receives growing interest and encourages careers globally. Yet, behind the glossy images of fashion magazines and the glitter of glamorous events, fashion is a complex and fast-paced business involving risky ventures and investments.

To succeed in this highly competitive and risky environment, future fashion leaders need to understand fashion business specificities to better address them and foster profit. Unpredictable trends, scarce resources, lack of creativity, rejection from audience or ethical issues all concur to threaten fashion ventures. Fashion brand and product management skills are crucial to overcome these challenges and develop attractive brands, creative and desirable collections and foster collective appraisal.

Deeply rooted in Parisian Fashion culture and industry, the Fashion Management Summer Program exposes the next generation of fashion leaders to the components and drivers of fashion brand successes. Curriculum particularly covers industry characteristics and challenges; historical roots and prospective paths; trends and cycles; fashion brand management and collection and style development.

The objective of the Fashion Management Summer Program is to provide participants with hands-on knowledge from expert practitioners and researchers in the field and also to encourage collective learning and skills co-production through applied group projects and a final wrap-up group presentation.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Identify key success factors for fashion ventures according to business units and markets
  • Understand the major differences between fashion business models (i.e. luxury vs. mass fashion; Haute-Couture vs. Ready-to-Wear) and fashion business units (i.e. apparel; accessories; footwear)
  • Catch zeitgeist and trends and adapt value brand propositions for both brands and consumers
  • Apply fashion brand and product management models
  • Analyze and bolster fashion brand image
  • Build and develop successful styles and collections according to parent brand and product category specificities
  • Promote and communicate about the brand and new collections.

Academic Director: Gachoucha Kretz

Sports and Entertainment Management

Overview

As the amount of leisure time and consumer expenditures have been steadily increasing over the last few decades, it becomes imperative to understand the key issues of the growing Sport and Entertainment Industries. This intensive summer program will focus on mass media entertainment, whether actively consumed (i.e. sporting goods, video games) or passively consumed (i.e. cinema, live music performance, sporting games or events) - now representing dramatic financial stakes in a highly competitive environment.

Sports and Entertainment industries are dependent on strong creative, albeit uncertain content, and they have been impacted by many disruptive technologies at the beginning of the 21st century. Strong, reactive strategies are required on a global scale. Managers have been forced to reinvent their business models in a challenging, dematerialized environment, through the following:

  • A better understanding of the economics of their markets
  • Marketing strategies and development of new sources of revenues
  • Thorough project management for the following: events, film and video game productions, live performances
  • Financial management and capital budgeting
  • Anticipation of specific law issues
  • HR / Talent management
  • Communication and media strategies

The intensive summer program is designed for students with limited experience in sports and entertainment management. Students will benefit from a comprehensive overview of key business issues related to these industries. Speakers and business cases will also allow participants who may have experience in the field to delve further into particular areas of interest.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Understand key market trends as of the 21st century in terms of spending and demand in sports and entertainment goods and services
  • Understand the business models in mass media entertainment, such as sports, video games, cinema or music
  • Outline common practices and differences in how marketers determine, price, promote and sell their products and services in those industries
  • Understand project planning and financial issues linked to a highly creative yet risky industry
  • Understand how technology and legal environments present new opportunities as well as threats and how to adapt strategies and tactics accordingly
  • Develop and formulate a well-adapted, comprehensive strategic plan.

Academic Director: Stéphane Thuillier

Luxury Management

Overview

The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise. The HEC Paris Summer Program in Luxury Management is intended for students who demonstrate the following characteristics:

  • a curiosity to learn and understand the luxury business model
  • an interest for different ways of doing business
  • a taste for refined goods and services

The intensive summer program introduces participants to key concepts and principles of luxury management. The curriculum starts out with an in-depth understanding of luxury, its role in society and the key principles defining it. There is a particular focus on luxury brand management as well as the strategic perspectives and challenges for luxury brands in today’s world.

A variety of teaching methods include cases, workshops and a field experience in downtown Paris, which adds an action-oriented perspective to the program. Participants are encouraged to not only learn new business principles but also to apply them in a real business setting. At the close of the two-week program, students present their team proposals to the concerned brand managers in a Final Jury.

Although the program is intended for participants who have limited experience in luxury, the material and teaching methods are designed in a way that will provide a challenging experience for those who already have some knowledge or experience in the luxury industry.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Achieve familiarity with the luxury sector, its products and services;
  • Understand the key specificities of the luxury business in terms of managerial practices;
  • Apply the key management principles in the luxury industry to make appropriate business decisions;
  • Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time;
  • Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities;
  • Understand the implications of a luxury strategy from a financial perspective.

Academic Director: Google+

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Summer School

Prix sur demande