Strategic Public Relations
Formation
À London (Angleterre)
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Description
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Typologie
Formation
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Lieu
London (Angleterre)
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Durée
1 Semaine
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Dates de début
Février
Upon completion of this course, you will be able to understand:
The principal external influences and the organisational context in which public relations planning and management is undertaken.
How to use strategic tools to analyse the external and organisational context.
How to plan a research-based strategic campaign or programme.
How to effectively manage and evaluate the impact of campaigns and programmes.
The importance and implications of living in a ‘brand society’.
Key concepts of corporate image, reputation and identity.
The process of reputation management (corporate branding).
Media relations from historical and professional/ethical perspectives.
The distinction between editorial and advertising approaches to media placement.
Media relations from media and political perspectives.
Media relations practice.
Internal communication in practice.
The employee/employer relationship within contemporary organisations and their environments.
Communication roles for effective leadership and management.
Corporate strategies, tactics and evaluation methods for communicating with employees.
Concepts of community involvement, corporate social responsibility and cause-related marketing.
Key principles of community relationship building and how to apply this understanding to simple, meaningful scenarios.
Issues arising from an organisation’s community involvement.
Corporate strategies for integrating corporate social responsibility and community programmes into the business plan from a stakeholder perspective.
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
This PR workshop is suitable for: Chief Communications Officers;
Public relations and communications directors, managers, practitioners and staff.
certificate
Les Avis
Les matières
- Branding
- Évaluation de la formation
- Image
- Plan de formation
- Stratégies
- Marketing
- Public
- Planning
- Evaluation
- Corporate Social Responsibility
- Media Relations
- Public Relations
- Média
- Reputation Management
- Communication Training
- Corporate Image
- Internal Communication
Le programme
- The importance of context
- External environment
- Internal environment
- Strategic public relations programmes and campaigns
- Systems context of planning
- A planning template
- The controversy of image in public relations
- Corporate image and reputation
- Corporate identity
- Reputation management and corporate branding
- Measuring corporate image and reputation
- Media relations or public relations?
- Media publicity and media relations
- Media and political perspectives
- Practical media relations
- Digital public relations: beyond media relations
- Purpose of internal communication
- Changes in the external environment affecting an organisation’s internal communication
- The changing employee/employer relationship
- Communication roles of leaders and managers
- Organisational culture and values statements
- Developing an internal communication strategy
- Corporate community involvement (CCI) programmes
- Employees and community programmes
- Cause-related marketing (CRM)
- Developing community programmes
- Evaluation community programmes
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Strategic Public Relations