Strategic Marketing
Formation
À London (Angleterre)
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Description
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Typologie
Formation
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Lieu
London (Angleterre)
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Durée
4 Jours
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Dates de début
Février
Upon completion of this course, you will be able to understand:
Three core areas of the marketing environment.
Key characteristics associated with the marketing environment.
PESTLE analysis and how it is used to understand the external environment.
The environmental scanning process.
Porter’s Five Forces industry analysis model.
How to analyse an organisation’s product/service portfolio to aid resource planning.
The strategic planning process and the key influences that shape marketing strategy.
How to analyse current conditions, and formulate marketing strategies.
Different types of strategic marketing goals and associated growth strategies.
Concepts associated with strategic market action.
The main issues associated with strategy implementation, including the principles of marketing metrics.
Key elements of a marketing plan.
Principles of market segmentation and the STP process.
The characteristics and differences between market segmentation and product differentiation.
Consumer and business-to-business market segmentation.
Different targeting strategies.
The concept of positioning.
How the use of perceptual maps can assist in the positioning process.
International market development as a market growth strategy.
Different forms of international marketing strategy.
Key drivers for international market development.
Criteria used to identify and select international markets.
How environmental factors influence the choice of international marketing strategy decisions.
Various international market entry methods.
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
This marketing seminar is suitable for: Chief Communications Officers; Marketing and communications directors, managers, executives and staff.
certificate
Les Avis
Les matières
- Analyse de résultats
- Stratégies
- Marketing
- Management
- International
- Planning
- Strategic Planning
- International Marketing
- Management Planning
- Marketing strategy
- Market
- Strategy Development
Le programme
- Understanding the external environment
- Understanding the performance environment
- Understanding the internal environment
- Marketing audit
- Strategic marketing planning – activities
- Implementation
- Managing and controlling marketing programmes
- Marketing planning
- The STP process
- Market segmentation in consumer markets
- Segmentation in business markets
- Target markets
- Segmentation limitations
- Positioning
- International market development: a growth strategy
- International competitive strategy
- International market selection
- International marketing environment
- Market entry selection criteria
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Strategic Marketing