Programme d'Été
Formation
À Paris
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Description
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Typologie
Formation
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Lieu
Paris
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Durée
1 Mois
Objectifs: Les cours visent la découverte de l'environnement économique européen sous les aspects culturels, historiques, économiques et de management. Destinataires: cette session est accessible à tous les étudiants qui souhaitent profiter de l'opportunité de suivre deux cours pendant l'été.
Les sites et dates disponibles
Lieu
Date de début
Date de début
Les Avis
Le programme
Introduction to European Business
- business & economy in the "new" Europe
- understanding the European Union
- the internal market; the Euro
- competition, aid & industy - EU policy action
- the European workforce : change & regulation
- strategy & the single European market
- marketing in the "new" Europe
- managing cultural diversity
- the greening of European business : environmental policies & sustainable development
- competing in the global marketplace
European Business Strategies
European Consumer Behavior
- review of fundamental marketing terms and concepts
- introduction to the study of consumer behaviour
- role of consumer research, and research methodology
- intrinsic foundations of behaviour formation - personality, motivation, learning, perception & attitudes
- external influences on behaviour - family, reference groups, social class, culture
- influence of culture - subculture, cross cultural intermingling
- consumer decision-making process -> the science of shopping
- role of technology in shaping consumer responses - E-commerce
International Relations
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Historic international systems; the contemporary global system
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The purpose of states : foreign policy goals & strategies
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Foreign policy actions : power, capabilities & influence
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Instruments of policy : diplomatic bargaining, propaganda, economic
rewards & coercion
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Clandestine actions & military intervention
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Law and world opinion in explanations of foreign policy
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Ethics in explanations of foreign policy
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Interaction of states : conflict & conflict resolution
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International cooperation
Art & Entrepreneurship
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Introduction: is there a single definition of art?
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Art Nouveau and Art Deco : a radical break in the history of
architecture
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Pop Art
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Land Art
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Media Art
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Digital Art
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Video Art
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Bio Art
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Light as a medium
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Street Art
Global Cities- Paris
- public spaces and the cultivation of citizenship
- cultural migrancy and the distiction of social differences
- jazz, street music, and social harmonics
- public order and governance in and beyond the law
- religious symbols
Paris and French Society
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Current events - keeping track of current events, political,
economic, social, etc. will give us insight into how the French
function and what their preoccupations are.
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History - lectures will cover the major periods from Roman Gaul to
the present day.
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Culture & Institutions - through student presentations, we will look
at various artists, influential people and institutions that have
forged France.
Dans le cadre de cette session il est prévu un voyage à Bruxelles ou à Lyon, obligatoire pour tous les participants.
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Programme d'Été