PhD Marketing

Doctorat

À Cergy-Pontoise

10 000 € TTC

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Description

  • Typologie

    Doctorat

  • Lieu

    Cergy-pontoise

  • Dates de début

    Dates au choix

The ESSEC PhD program in Marketing is devoted to training doctoral candidates to conduct rigorous and high impact research in a dynamic business environment. The program accommodates candidates with both quantitative and qualitative orientations, and provides them with the requisite tools, concepts and theories to engage in top quality research in Marketing. A key objective of the program is to nurture the students’ scholarly interests within a collegial environment, encouraging interactions and exchanges with the faculty and other students. In addition, the students have an opportunity to refine their communication skills, stimulate creative and rigorous thinking, all of which are essential for teaching, research and consulting.

Précisions importantes

Modalité: Formation initiale

Les sites et dates disponibles

Lieu

Date de début

Cergy-Pontoise ((95) Val-d'Oise)
Voir plan
Avenue Bernard Hirsch B.P. 50105, 95021 cedex

Date de début

Dates au choixInscriptions ouvertes

À propos de cette formation

In this concentration, students can specialize in one of the following sub-fields: Consumer Behavior Marketing Models

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Les exploits du centre

Ce centre a démontré ses qualités sur Emagister
12 ans avec Emagister

Les matières

  • Marketing
  • Marketeur
  • Marketeur en direction générale

Le programme

PhD students enrolled in the program take a series of core courses, which provide an interdisciplinary perspective on business administration, such as Epistemology & Philosophy of Science, Sociological and Psychological Pillars of Management, Applied Statistics, Research Design, Econometrics, Microeconomics for Business Research.

In parallel, all students of the Marketing concentration are required take the following courses: Marketing Models 1, Fundamentals of Marketing Research, Multivariate Statistics in Marketing, Consumer Behavior Research, Marketing Strategy, Experimental Methods, Reading Seminar in Marketing (1 and 2) and Structural Equation Modeling. Additionally, students need to take mandatory track specific courses (e.g., students belonging to the marketing models track need to take Marketing Models 2).

Finally, the Marketing PhD students take four elective courses among all courses offered by the different concentrations.

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PhD Marketing

10 000 € TTC