Marketing Through Social Media

Formation

À

52 000 € HT

Appeler le centre

Avez-vous besoin d'un coach de formation?

Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.

Description

  • Typologie

    Formation

In the past decade, social
and other new media have caused fundamental changes in the way we live,
the way we learn, and the way we do business. For marketers, the
popularity of social and rich media, and the widespread adoption of
smartphones has truly revolutionized the way marketing ‘is d…

Les sites et dates disponibles

Lieu

Date de début

1 Rue de Libération 78351 Jouy en Josas - France, 78351

Date de début

Consulter

Questions / Réponses

Ajoutez votre question

Nos conseillers et autres utilisateurs pourront vous répondre

À qui souhaitez-vous addresser votre question?

Saisissez vos coordonnées pour recevoir une réponse

Nous ne publierons que votre nom et votre question

Les Avis

Les matières

  • Webmarketing
  • Social media

Le programme

  • Marketing Through Social Media

Marketing Through Social Media Elective Courses

Overview

In the past decade, social and other new media have caused fundamental changes in the way we live, the way we learn, and the way we do business. For marketers, the popularity of social and rich media, and the widespread adoption of smartphones has truly revolutionized the way marketing ‘is done’. More than ever before, word of mouth and consumer communities are considered important market forces that influence consumer decision-making all along the purchase process. Moreover, companies are increasingly adopting a business logic based on co-creating value propositions with customers. Marketing, as a function that is closest to the consumer, plays a key role in giving shape to this new era in business management.

This course offers students a theoretically informed understanding of the changing practice of marketing management due to the rise of the connected customer. Sessions are structured around what I consider the four pillars of a marketing strategy for connected customers: (1) conversation, (2) community, (3) commerce, and (4) intelligence.

Learning outcomes

By the end of this course, you should:

  • Be familiar with key theories and readings in the field of social, rich, and mobile media marketing
  • Be able to use key concepts in social, rich, and mobile media marketing
  • Be able to assess the practical marketing implications of social, rich and mobile media
  • Be able to develop social, rich, and mobile media marketing strategies for business success

Appeler le centre

Avez-vous besoin d'un coach de formation?

Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.

Marketing Through Social Media

52 000 € HT