Marketing Through Social Media
Formation
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Description
-
Typologie
Formation
In the past decade, social
and other new media have caused fundamental changes in the way we live,
the way we learn, and the way we do business. For marketers, the
popularity of social and rich media, and the widespread adoption of
smartphones has truly revolutionized the way marketing ‘is d…
Les sites et dates disponibles
Lieu
Date de début
Date de début
Les Avis
Les matières
- Webmarketing
- Social media
Le programme
- Marketing Through Social Media
Marketing Through Social Media Elective Courses
Overview
In the past decade, social and other new media have caused fundamental changes in the way we live, the way we learn, and the way we do business. For marketers, the popularity of social and rich media, and the widespread adoption of smartphones has truly revolutionized the way marketing ‘is done’. More than ever before, word of mouth and consumer communities are considered important market forces that influence consumer decision-making all along the purchase process. Moreover, companies are increasingly adopting a business logic based on co-creating value propositions with customers. Marketing, as a function that is closest to the consumer, plays a key role in giving shape to this new era in business management.
This course offers students a theoretically informed understanding of the changing practice of marketing management due to the rise of the connected customer. Sessions are structured around what I consider the four pillars of a marketing strategy for connected customers: (1) conversation, (2) community, (3) commerce, and (4) intelligence.
Learning outcomes
By the end of this course, you should:
- Be familiar with key theories and readings in the field of social, rich, and mobile media marketing
- Be able to use key concepts in social, rich, and mobile media marketing
- Be able to assess the practical marketing implications of social, rich and mobile media
- Be able to develop social, rich, and mobile media marketing strategies for business success
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Marketing Through Social Media