Luxury Certificate

Program Details

Curriculum

The program consists of four blocks:

1. Core courses
2. Elective courses
3. Seminars and special days
4. Business project.

Courses Offered and Requirements

The certificate is composed of 4 compulsory courses (1 to 4) and a set of 4 electives (5 to 8):

• Topical Insights in Luxury – Prof. Jean-Noël KAPFERER, HEC Paris – 18h
• Managing a global luxury brand – Alain LORENZO, CEO LVMH Fragrance Brands – 18h
• The Cult of the Object – Patrick ALBALADEJO, Deputy Chief Executive, Hermès – 18h
• Prestige Business Game – Profs. Anne MICHAUT, HEC Paris & Alain ROUX, Musigma – 18h
• Digital & Communication – Gachoucha KRETZ, Lecturer at HEC Paris – 9h
• Retail & Merchandising in Luxury Businesses – lectures, business game, visits – 12h (+ 6h)
• Fashion Culture & Management – Pascal MONFORT, Fashion Consultant and LESAGE – 12h
• Luxury hospitality business – lectures, visits – 12h

Participants are offered guided luxury store visits within the course “Retail & Merchandising in Luxury Businesses”, palace visit within the “Luxury hospitality business” course and workshop visit within the “Fashion Culture & Management” course.

Seminar Series

Seminars are dedicated to specific topics presented by business experts. In 2014, the Luxury Certificate has been honored to welcome:

• Daniela OTT, COO KERING Luxury, KERING presentation / Managing a Luxury Group
• Federico BARTOLI, GUCCI Project Leader Web 2.0, Special Project development & management
• Federico BARBIERI, Senior VP Digital and ebusiness KERING, KERING presentation / Managing a Luxury Group
• Jacques PONS, GUCCI France, Boutique management and actual setting
• Michele SOFISTI, CEO Sowind and Gucci watches, Discovering & understanding the watch business
• Christophe LURASCHI, Worldwide Training Director, Bottega Veneta, Building the Retail Experience
• Louis de MECKENHEIM, BOUCHERON WW Marketing Director, The specificities of luxury jewelry
• Alexandre RICARD, CEO PERNOD-RICARD, Premiumization in the spirits business
• Aurélie LABRUYERE, consultant and lecturer at HEC Paris, The world of Luxury Wines
• Annabelle GAUBERTI, Lawyer founder and Associate Crefovi, Law and Luxury
• Hervé de GOUVION ST CYR, Luxury Attitude, Creating Luxury Services

Special Days

Special days are co-organized with other HEC Certificates.

In 2014, two special days have been organized with the Social Business and the Leadership Certificates.

The Business Project

During the whole period of the certificate, participants are required to work in groups on a business project to enhance “hands-on” experience with a real life project. Participants receive a project brief during the certificate introduction week. At the end of the Certificate, they present their analysis and recommendations in front of a jury of experts (both academics and practitioners).

The 2014 Business Project of the HEC Luxury Certificate was proposed by GUCCI and more specifically by the Shoe Business Unit: “La Scarpa di GUCCI”.

Academic Team

Professors

• Jean-Noël KAPFERER, Emeritus Professor, HEC Paris
• Anne MICHAUT, Affiliate Professor, HEC Paris
• Vincent BASTIEN, Professor, HEC Paris
• Gachoucha KRETZ, Lecturer, HEC Paris

• Alain LORENZO, CEO LVMH Fragrance Brands
• Patrick ALBALADEJO, Deputy Chief Executive, Hermès
• Alain ROUX, Musigma
• Pascal MONFORT, Fashion Consultant