EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Business Consort - Digital & Social Media Academy

Writing for the Web Masterclass (1-Day Classroom)

5.0 excellent 3 opinions
Business Consort - Digital & Social Media Academy
À London, Manchester (England)
  • Business Consort - Digital & Social Media Academy

448 
HT
*Prix indicatif
Montant original en GBP :
£UK 399
FORMATION À LA UNE

Infos importantes

Typologie Short course
Niveau Intermediate
Lieu Dans 2 établissements (England)
Heures de classe 6h
Durée 1 Day
Début Dates au choix
Description

Our Writing for the Web Masterclass is ideal for businesses as well as agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

Infos importantes
Quels sont les objectifs de la formation?

The course will focus on achieving 3 key objectives:

Developing online copy that sells and persuades readers.
Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords.
Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials.

Cette formation est-elle faite pour moi?

Suitable for all levels as we cover every aspect of writing for the web for business but we would strongly suggest you attend the SEO course the day before as the fundamentals of SEO won’t be covered.

Installations (2)
Où et quand
Début Lieu
Dates au choix
London
150 Minories, EC3N 1LS, London, England
Voir plan
Dates au choix
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Voir plan
Début Dates au choix
Lieu
London
150 Minories, EC3N 1LS, London, England
Voir plan
Début Dates au choix
Lieu
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Voir plan

Opinions

5.0
excellent
Évaluation de la formation
100%
Recommandé
4.6
excellent
Évaluation du Centre

Opinions sur cette formation

C
Claire M.
12/12/2017
Le meilleur de la formation: Interesting, full of insights. It covers not only writing for blogs and websites but also social media and press releases.
À améliorer: Not really.
Formation effectuée: Décembre 2017
Recommanderiez-vous cette centre de formation ?: oui
L
Lauren A.
13/12/2017
Le meilleur de la formation: Very helpful course. It has given us tips from finding content to blog about to how to display the blog on our site - 100% recommended!
À améliorer: All good.
Formation effectuée: Décembre 2017
Recommanderiez-vous cette centre de formation ?: oui
S
Sophie A.
14/12/2017
Le meilleur de la formation: I think the course is incredibly useful. The presentation was very engaging and the venue was very welcoming, plus, I didn't feel worried about asking questions.
À améliorer: All good.
Formation effectuée: Décembre 2017
Recommanderiez-vous cette centre de formation ?: oui
* Opinions recueillies par Emagister et iAgora

Qu'apprend-on avec cette formation ?

Marketing Tools
Marketing
Marketing Strategy
Digital Marketing
SEO
Web
Writing for the Web
Marketing Analysis
Marketing Campaign
Marketing Research

Programme

The course covers the following

  • Writing for your different audiences
  • Selecting the right priority keywords and synonyms
  • Reviewing peoples reading and scrolling behaviours
  • How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
  • Designing high impact content to get your message across in the first 3 seconds
  • How to get indexed by Google so your content is presented in search results
  • Selecting the right tone and terminology
  • Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
  • website conversion optimisation strategies
  • Call to actions and placement
  • Looking at the impact of responsive and mobile friendly content
  • Ensuring you have enough content to support your proposition
  • Using lead magnets to capture browsing visitors
  • How to ensure an online prospect can move to the next level and get in touch
  • Monitor the results of your online content and its effectiveness