Business Consort - Digital & Social Media Academy

Writing for the Web

Business Consort - Digital & Social Media Academy
En Ligne
  • Business Consort - Digital & Social Media Academy

115 
HT
*Prix indicatif
Montant original en GBP :
£UK 99
FORMATION À LA UNE

Infos importantes

Typologie Formation
Niveau Beginner
Méthodologie En ligne
Heures de classe 120h
Début Dates au choix
Campus virtuel Oui
Service d'information Oui
  • Formation
  • Beginner
  • En ligne
  • 120h
  • Début:
    Dates au choix
  • Campus virtuel
  • Service d'information
Description

Learn engaging techniques to draw readers to your webpages and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

Installations (1)
Où et quand
Début Lieu
Dates au choix
Online
Début Dates au choix
Lieu
Online

Qu'apprend-on avec cette formation ?

Marketing Tools
Marketing
Marketing Strategy
SEO
Web
Writing for the Web
Writing
Marketing Campaign
Marketing Mix
Marketing Research

Programme

120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

People have become experts at scrolling and scanning as they read on the web, and our writing style has to be different than it is for print in order to catch the attention of readers on the Internet.Writing for the web has become a very specific skill.

With this content rich course, you will learn engaging techniques to draw readers to your webpages, work with a designer, incorporating audio and video, and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

Course Outline

Session One: Course Overview

Session Two: Getting to Know the Web

Web Writing Is Not The Same!

Design and Structure

It’s Work to Influence Others

Session Three: Tips on Creating a Site Hierarchy

Designing the Site

Pre-Assignment Review

Menus, Links, and Buttons

Session Four: Creating Your Content

Writing Eye-Catching Headlines

Writing Content

Writing Goals

Session Five: Testing the Waters

Session Six: Deciding What’s Fit to Print

What’s Getting Read?

Reviewing and Planning

Session Seven: Adding Audio and Video to Your Content

Session Eight: Getting Your Content Noticed

Standing out in Crowds

Search Engine Optimisation

Alternative Search

Optimising Keywords

Balancing SEO and Word Stuffing

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.