Social Media Advanced Course (1-Day Classroom)

The course will teach you how to create revenue from social media marketing. We will show you how to apply attraction, conversion and retention strategies, capture data including landing page construction, use social media for customer service & shortening the sales cycle with a focus on turning relationships on social media networks into actual orders.

The best bit is because we’ve done all the work you so you just take the template and mold it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use social media marketing tools and resources for an integrated digital marketing strategy.

• Part 1 – What is Digital & Social Media Marketing and Why Does My Business Need It? Effects of technology advancements on consumer behaviour.
• Part 2 - Essential elements of successful online communities & creating and managing them (including content creation). Relationship building and reputation management. How to implement Social media governance and corporate policies. How to identify and attract key influencers.
• Part 3 - Set up and run successful online adverts and campaigns across all social media networks. How to dominate search engines and ensure key visibility for your business.
• Part 4 – Tools: Discover what digital and social media tools are available and which ones are invaluable to your business and what it means for your organisation. Laying the Foundation -Determine if your company is reaping the most from digital marketing technology and proven strategies & develop a unique digital and social media plan.
• Part 5 – Monitoring: Digital and Social Media Metrics – Review various digital and social media applications & learn best practices & key metrics to measure including Google analytics.
• Part 6 & 7 – ROI: Incorporating Digital and Social Media at Every Stage of the Revenue Cycle & The Return on Investment of using digital tools – Integrating digital tools in throughout the sales cycle to improve the conversation with prospects and customers. Prove and measure ROI and value of digital media strategies. We will cover conversion funnels and marketing automation tools.
• Part 8 – Proven Strategies: Digital Marketing Strategies-How to build credibility using tools such as email marketing, blogs, online PR, social media, networks
• Part 9 – Lead Generation: Selling through Social media – How to apply attraction, conversion and retention strategies, Data capture including landing page construction, Customer service & Shortening the sales cycle & focusing on turning relationships on social media networks into actual orders – How to create revenue from social media marketing.
• Part 10 – Case Studies: Who’s doing it well and what’s working best!