SRH Hochschule Berlin

International Business Administration COMMUNICATION MANAGEMENT, Bachelor of Arts

SRH Hochschule Berlin
À Berlin (Germany)
  • SRH Hochschule Berlin

725 €/mois
FORMATION À LA UNE

Infos importantes

Typologie Bachelor's degree
Lieu Berlin (Germany)
Durée 7 Semesters
Début Dates au choix
Stages en entreprise Oui
  • Bachelor's degree
  • Berlin (Germany)
  • Durée:
    7 Semesters
  • Début:
    Dates au choix
  • Stages en entreprise
Description

There are many requirements for communication experts in today's business world: They do not only need to have expertise in their field but also need to keep pace with the digitalisation and be able to work in an ever-growing global environment. At SRH you receive a management education and learn the necessary soft, social and language skills that are a must for a communications manager.

Learn how to target your audience and your customers in order to plan successful campaigns. Learn about the right communication tools and get to apply them in company projects and internships.

Based on the basics of communication management you learn how to develop communication briefs, how to implement them and how to manage a communication crisis. Modules such as Copyright & Media Law and Communication & Campaign Planning help you to get an understanding of the legal environment and facilitate your budgeting and media planning expertise.

Infos importantes
Quels sont les objectifs de la formation?

After studying six semesters full-time, you earn a Bachelor of Arts degree and gain well-founded knowledge in management areas such as Marketing, Human Resources and Economics. You deepen your knowledge within the area of communications and get a profound understanding of corporate communications, public relations and customer relationship management.

Furthermore, we foster your social, intercultural and personal skills and offer language classes in German and Spanish. Company projects and internships are included in your curriculum and offer you plenty of real work experience.

As a business administration graduate, you are in a position to undertake demanding tasks and take responsibilities in a wide professional field.

Knowledge, methods, experience and personality
Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive qualifications. The international profile of our university and the intercultural character of our student body strengthen your personality. SRH offers you the ideal conditions to thrive in a multicultural world.

Cette formation est-elle faite pour moi?

Start your career just after completing your degree
During their studies, students establish contacts with companies and create a professional network. So once they graduate they are able to start a career in a multinational corporation, a startup, an innovative medium-sized business, a consulting firm or a public institution.

Areas of work:

Corporate Communications
Communications Consulting
(Online) Marketing / Social Media Management
Public Relations and Media
E-Commerce
Event Marketing

Quel est le processus d'inscription?

The center will contact you once you have sent your information through the form.

Conditions: General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife); personal interview; and proof of English language proficiency.

Stages en entreprise

Installations (1)
Où et quand
Début Lieu
Dates au choix
Berlin
Berlin, Germany
Voir plan
Début Dates au choix
Lieu
Berlin
Berlin, Germany
Voir plan

Qu'apprend-on avec cette formation ?

IT Law
Business Administration
Campaign Planning
International
Law
Project
Planning
Business and Administration
International Business
Communication Training
Media

Programme

Module overview:

International Business Administration and Management

  • Introduction to Management
  • Introduction to Economics
  • Marketing
  • Organisational Behaviour and Human Resource Management
  • Dynamics in Business and Society
  • Law I (Civil, Employment & Contract Law)
  • Corporate Finance
  • Business Game
  • Business Plan
  • International Economics & Business
  • Leading and Managing Organisation
  • Service and Quality Management

Focus Communication Management

  • Fundamentals of Communication Management

  • Corporate Communication

  • Communication- and Campaign Planning

  • CRM & Consumer Behaviour

  • Law II (Copyright & Media Law)

  • Press & Public Relations

  • Content Creation &Visualization

Methods

  • Academic Writing

  • Fundamentals of Mathematics

  • Statistics I

  • Market Research & Data Visualisation

  • Qualitative and Quantitative Business Research (including Bachelor Colloquium)

Intercultural Skills 

  • Personal Development

  • Social Competence I

  • Social Competence II

  • Languages I

  • Languages II

  • Languages III

Profile and Practice

  • Study Project (Social, Research or Creative Project)

  • Company Project

  • Internship

  • Bachelor Thesis