ESLSCA Business School Paris

MBA Luxury Brand Management

ESLSCA Business School Paris
À Paris
  • ESLSCA Business School Paris

12000 
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Infos importantes

Typologie MBA
Lieu Paris
Durée 1 An
Début Octobre
  • MBA
  • Paris
  • Durée:
    1 An
  • Début:
    Octobre
Description

Would you like to develop skills in marketing, brand strategy and management fields? Are you interested in working in the luxury sector?

The Luxury Management Program of ESLSCA Business School Paris aims to all futur managers whom want to build a solid and successful career in the luxury industry.

This comprehensive international program provides maximum exposure to the luxury industry. Every candidate is operational within days of onboarding its future dream job.

Nothing better than to acquire this knowledge & skills right in the birthplace of luxury, Paris.

Installations (1)
Où et quand
Début Lieu
Octobre
Paris
1, rue Bougainville, 75007, (75) Paris, France
Voir plan
Début Octobre
Lieu
Paris
1, rue Bougainville, 75007, (75) Paris, France
Voir plan

Foire aux questions

· Quels sont les objectifs de cette formation?

• Understand and analyse the branding and brand management in luxury, based on markets, and customers’ profiles and culture • Analyse and create brand strategies and brand platforms for the luxury industry • Get an in-depth understanding of the luxury industry, with a focus on the French luxury industry, all sectors. • Build value on existing or develop new brands • Get to ascertain your future role in the luxury industry • Develop communication and distribution strategies for luxury brand names.

· Prérequis

The candidates should have a professional or academic (Master diploma) background in the filed of marketing and luxury. Candidates need to demonstrate a strong motivation for marketing, brand, luxury businesses. The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December. The selection of candidates is performed by application file (CV and application question form) followed by an interview.

· Diplôme

MBA Luxury Brand Management

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MBA Luxury Brand Management
MBA
Luxury brand management
Brand Management
Luxury
Luxury industry
Luxury culture
Luxe
Luxury clients
Luxury Brand

Programme

MODULE I - UNDERSTANDING the LUXURY CULTURE
  • Holistic view of the luxury industry
  • Industry dynamics & evolution
  • Established players and new generation
  • Profile & behaviors of the luxury clients
  • Academical assignment (memoire) : selection & validation of the topic

MODULE II - CREATING VALUE
  • From brand identity to Brand DNA
  • How to turn a luxury brand into a success
  • Productinnovation&design
  • Luxury and sustainability
  • Academical assignment (memoire) : submission & validation of a workplan

MODULE III - BRAND STRATEGIES
  • Brand positioning
  • Brand experience&perception
  • Brand platforms
  • Store checks
  • Brand manager role
  • Academical assignment (memoire) : share reasearches and interviewes

MODULE IV - GLOBALISATION, IMAGE and COMMUNICATION
  • Definitions, impacts of social networks on the brand
  • Advertisingstrategies
  • Strategic use of social media
  • Academical assignment (memoire) : submission of a draft

MODULE V - LUXURY DISTRIBUTION at DIGITAL AGE
  • Luxury and distribution : exclusivity & visibility, emerging vs mature markets
  • Luxury and digital
  • Ecommerce or just commerce : omnichannel strategies
  • Demographic disruption, the biggest challenge?
  • Academical assignment (memoire) : final submission

MODULE VI - IMMERSION INTO THE LUXURY WORLD
  • 4 month training - Capstone project
  • Evaluation