Iéseg School Of Management

      Master of Science in Digital Marketing & CRM

      Iéseg School Of Management
      À Lille

      15000 
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      Infos importantes

      Typologie Master of science
      Lieu Lille
      Début Septembre
      • Master of science
      • Lille
      • Début:
        Septembre
      Description

      The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

      Infos importantes

      Modalité: Formation initiale

      Installations (1)
      Où et quand
      Début Lieu
      Septembre
      Lille
      3 Rue de la Digue, 59000, (59) Nord, France
      Voir plan
      Début Septembre
      Lieu
      Lille
      3 Rue de la Digue, 59000, (59) Nord, France
      Voir plan

      Questions / Réponses

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      Qu'apprend-on avec cette formation ?

      Management
      Marketing
      Web
      Communication

      Programme

      -

      Marketing and Management Essentials

      15+

      Offline and Online Marketing Research Methods & Online Panels

      2+

      Brand Communications

      2+

      Project Management

      2+

      Measuring Marketing Performance & ROI/Marketing Metrics

      2+

      Ethics, Skills & Behaviour

      3+

      Multi-Channel Strategy

      2+

      New trends and New Information Technologies

      2+

      Coaching Talents

      -

      Digital Marketing courses

      27+

      Consumer Behavior in a Digital World

      2+

      E-Commerce

      1+

      Web Site Design & Development

      2+

      Web Store Development

      2+

      Digital Marketing Strategy

      2+

      Search Engine Marketing: PPC & SEO

      2+

      Direct & E-Mail Marketing

      2+

      Online Video, Online Display & Affiliate Marketing

      2+

      Social Media, Community Management and Viral Marketing

      2+

      Innovation Through Social Media

      2+

      Mobile Marketing

      2+

      Online Reputation Management

      2+

      Accountability & Optimization: Web Analytics

      2+

      Accountability & Optimization: Measuring Marketing Performance & ROI

      -

      Customer Relationship Management courses

      18+

      Relationship Management and CRM

      2+

      CRM in Business to Business

      2+

      E-CRM

      2+

      Loyalty Program and CRM

      2+

      Customer Service & Complaint Management

      2+

      CRM and Sales

      2+

      Introduction to Analytical CRM

      2+

      Customer Intelligence 1: Descriptive Analytics

      2+

      Customer Intelligence 2: Predictive Analytics

      -

      Hands-on experience

      304-6 months internship or consulting project anywhere in the world

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