The Knowledge Academy

Digital Marketing Course | Digital Marketing Qualification

The Knowledge Academy
À Cardiff (Wales)

4484 
HT
*Prix indicatif
Montant original en GBP :
£UK 3995

Infos importantes

Typologie Formation
Lieu Cardiff (Wales)
Durée 3 Days
Début Dates au choix
  • Formation
  • Cardiff (Wales)
  • Durée:
    3 Days
  • Début:
    Dates au choix
Description

Delegate pack consisting of course notes and exercises Manual Experienced Instructor Refreshments

Installations (1)
Où et quand
Début Lieu
Dates au choix
Cardiff
Castle Street, CF10 1SZ, Cardiff, Wales
Voir plan
Début Dates au choix
Lieu
Cardiff
Castle Street, CF10 1SZ, Cardiff, Wales
Voir plan

Qu'apprend-on avec cette formation ?

Testing
IT
Email
Marketing
Digital Marketing
SEO
Social Media
Media
Marketing
Social Media
Marketing
Social Media

Programme

The Knowledge Academy Digital Marketing 3 day course covers the following topics:

Introduction

Digital Marketing is a 3-day course which is recommended for individuals who want a holistic view of how digital marketing is planned, executed, integrated and controlled.

This course gives individuals a better understanding of how all the elements of the digital marketing mix fit together for maximum ROI.

Who Should Attend

  • Managers, consultants and business owners with several years’ marketing experience who want to extend and update their digital skills are recommended to attend this course.
  • Individuals who want a holistic view of how digital marketing is planned, executed, integrated and controlled.
  • Individuals in business who want a better understanding of how all the elements of the digital marketing mix fit together for maximum ROI.

Course Objectives

On completion of this course, individuals should be able to:

  • Plan and implement marketing campaigns using digital marketing tools, including search, email, mobile, web analytics and social media tools
  • Understand the strengths of the key digital marketing platforms, channels, tools and techniques, such as user testing and Customer Experience (UX)
  • Analyse, track and measure digital marketing campaign response, you will gain an understanding of the key metrics for measuring online effectiveness
  • Maximise ROI by integrating online and offline multichannel marketing activity, why this is essential and how to achieve it
  • How to build effective and profitable online customer relationships, how to maximise your customer insight through analysis, targeting, profiling and segmentation

Course Outline

Definition, Purpose and Scope of Digital Marketing

  • Understanding the impact of digital marketing on business
  • Definitions, history and development of digital marketing
  • Building customer relationships online and permission marketing

Planning, Strategy and Testing

  • Best practice approaches to online campaign planning
  • How to determine the optimum mix of digital marketing tools
  • Campaign, offer and messaging strategy
  • Integration and multi-channel marketing
  • When to test and what to test
  • Learning by doing (better and better)

Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Designing a positive User Experience (UX)
  • Best practice methodologies
  • Sitemaps and wireframes
  • User testing

Mobile Marketing

  • Key challenges and success factors in mobile marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics and Conversion Rate Optimisation

Content Strategy

  • Why content is (still) king
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Optimising Your Digital Marketing: Web Analytics, Tracking and Measurement

  • Key metrics for measuring online advertising effectiveness
  • Using cookies and analytics tools to track site visitors
  • Tracking and measuring email, banners, PPC and viral campaign responses
  • Measuring how your site helps or hinders campaign response

Social Media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media
  • What's next?

Online Video Strategy

  • The importance of video within a digital marketing strategy and how to maximise video ROI
  • A look at online video – the options
  • Multichannel video marketing – and how to get your video noticed
  • Viral and mobile video marketing
  • Online Video SEO and analytics

Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

Data Gathering/Legal Issues

  • Customer contact and behavioural data
  • Why integration of digital and offline data is essential
  • How your data can be used to drive more customised communications through segmentation and profiling
  • Customer data analysis and targeting techniques
  • Keeping it legal: the law, the pitfalls and getting help

Integrating Your Marketing Communications For Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers and their agencies

Information supplémentaire

  • Managers, Consultants and Business owners who want to extend and update their digital skills are recommended to attend
  • Gain knowledge on the key metrics for measuring online effectiveness
  • Develop skills and learn how to build effective and profitable online customer relationships
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Individuals will gain an understanding of how all the elements of the digital marketing mix fit together for maximum ROI
  • Courses delivered by world class Marketing training instructors in luxury venues 
  • This Digital Marketing course includes material and manuals
  • Book Online or Call 01344 203999 to speak to a Marketing training advisor today