{"id":661,"date":"2019-02-28T16:16:04","date_gmt":"2019-02-28T16:16:04","guid":{"rendered":"https:\/\/www.emagister.fr\/blog\/?p=661"},"modified":"2019-04-11T13:22:20","modified_gmt":"2019-04-11T13:22:20","slug":"frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire","status":"publish","type":"post","link":"https:\/\/www.emagister.fr\/blog\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\/","title":{"rendered":"Frankfurt School of Finance & Management, un approche \u00ab\u00a0Humain Centric Design\u00a0\u00bb"},"content":{"rendered":"

L\u2019\u00e9cole de Finance et Management partage avec Emagister<\/a> leur approche des finances centr\u00e9e sur le facteur humain au sein m\u00eame des institutions. Frankfurt School of Finance & Management<\/a> propose une certification en Finance Digitale<\/a> ayant une approche \u00ab\u00a0Human Centric Design\u00a0\u00bb qui d\u00e9veloppe des nouveaux modes de distribution de services adapt\u00e9s \u00e0 leur contexte \u00e9conomique et social.<\/p>\n

Ainsi, \u00e0 l\u2019heure o\u00f9 la finance digital conna\u00eet un succ\u00e8s croissant et que la finance inclusive rime de plus en plus avec la digitalisation, la Frankfurt School of Finance & Management nous partage leur exp\u00e9rience de travailler avec une institution de microfinance en C\u00f4te d\u2019Ivoire.<\/p>\n

Le n\u00e9cessaire \u00e9quilibre technologie-interaction humaine<\/strong><\/p>\n

En ce qui concerne la finance digitale, trouver l\u2019\u00e9quilibre entre la technologie et l\u2019interaction humaine est aujourd\u2019hui au c\u0153ur de la strat\u00e9gie de toutes les fintechs et institutions financi\u00e8res qui se servent de la technologie pour d\u00e9velopper leurs services. La finance digitale repr\u00e9sente un fort potentiel d\u2019inclusion financi\u00e8re, mais qui se doit d\u2019\u00eatre maitris\u00e9 pour avoir l\u2019impact escompt\u00e9, tant au niveau \u00e9conomique pour l\u2019institution qu\u2019au niveau social.<\/p>\n

Hors, une solution digitale peut \u00eatre parfaite au niveau technique et ne pas rencontrer de succ\u00e8s si l\u2019\u00e9quilibre technologie-interaction humaine n\u2019est pas le bon. Et cet \u00e9quilibre est propre \u00e0 chaque situation, chaque institution, chaque moment dans le temps. Un segment majoritairement analphab\u00e8te et peu habitu\u00e9 \u00e0 la nouvelle technologie pourra par exemple avoir besoin d\u2019\u00eatre accompagn\u00e9 par des agents en pr\u00e9sentiel pour utiliser pour la premi\u00e8re fois un service par t\u00e9l\u00e9phone mobile. A contrario, une population urbaine pourra se contenter d\u2019un support d\u2019un centre d\u2019appel ou d\u2019une interaction par SMS ou chat. Le dosage est \u00e0 d\u00e9terminer en fonction des besoins des clients (et non des exigences de co\u00fbts de l\u2019institution) et sera un des garants du succ\u00e8s du service digital.<\/p>\n\n\t

\n\t\t\t\t \t
\n\t\t \t\t
\n\t\t \t\t\t\t\t\t \t\tCertificat d'Expert en Microfinance<\/a>\n\t\t\t \t\t
Frankfurt School of Finance & Management<\/div>\n\t\t\t \t\t
\n\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t \t\t<\/div>\n\t\t\t \t\t
700 \u20ac<\/div>\n\t\t\t \t\tVoir plus<\/a>\n\t\t \t\t<\/div>\n\t\t \t<\/div>\n\t\t\t\t \t
\n\t\t \t\t
\n\t\t \t\t\t\t\t\t \t\tMsc in Responsible Finance: Financial inclusion, Microfinance and Social Innovation<\/a>\n\t\t\t \t\t
Montpellier Business School<\/div>\n\t\t\t \t\t
\n\t\t\t \t\t\t\t\t\t\t \t\t\t<\/i>\n\t\t\t\t \t\t\t\t\t \t\t<\/div>\n\t\t\t \t\t
13\u00a0900 \u20ac<\/div>\n\t\t\t \t\tVoir plus<\/a>\n\t\t \t\t<\/div>\n\t\t \t<\/div>\n\t\t\t\t\t\t
Voir tous les cours<\/a><\/div>\n\t<\/div>\n\n

Il est \u00e9galement primordial d\u2019investir dans l\u2019humain au sein m\u00eame des institutions financi\u00e8res, que ce soit dans la formation, dans la connaissance du secteur ou dans le changement. A l\u2019heure o\u00f9 l\u2019innovation fait bouger les lignes du march\u00e9 des services financiers d\u2019un trimestre \u00e0 l\u2019autre, les institutions financi\u00e8res se doivent d\u2019adopter une flexibilit\u00e9 interne leur permettant de s\u2019adapter en continu, tout en assurant d\u2019autant plus une rigueur accrue dans les domaines essentiels de leur organisation, comme la gestion des risques et des fraudes, dans la m\u00e9thodologie de s\u00e9lection de ses clients, ou dans l\u2019accompagnement de ses clients.<\/p>\n

Evoluer dans le secteur de la microfinance<\/a>, quelle que soit la position dans la hi\u00e9rarchie, ce n\u2019est pas seulement avoir une connaissance financi\u00e8re et ou les comp\u00e9tences li\u00e9es \u00e0 son propre poste, c\u2019est connaitre tous ces aspects compl\u00e9mentaires et indissociables pour assurer un service de qualit\u00e9, p\u00e9renniser \u00e9conomiquement les activit\u00e9s de l\u2019institution et accroitre l\u2019impact social et l\u2019inclusion financi\u00e8re.<\/p>\n

Pour finir, les innovations constantes en inclusion financi\u00e8re bousculent les institutions financi\u00e8res qui doivent constamment trouver de nouveaux mod\u00e8les \u00e9conomiques. Il est d\u2019autant plus important de mesurer l\u2019impact sur l\u2019humain, \u00e0 travers la performance sociale et de placer des indicateurs appropri\u00e9s, pour s\u2019assurer que le d\u00e9veloppement \u00e9conomique de l\u2019organisation ne se fait pas au d\u00e9pend de la mission d\u2019inclusion financi\u00e8re et plus globalement de l\u2019impact social sur les clients.<\/p>\n\n\t

\n\t\t\t\t \t
\n\t\t \t\t
\n\t\t \t\t\t\t\t\t \t\tCertificat d'Expert en Microfinance<\/a>\n\t\t\t \t\t
Frankfurt School of Finance & Management<\/div>\n\t\t\t \t\t
\n\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t \t\t<\/div>\n\t\t\t \t\t
700 \u20ac<\/div>\n\t\t\t \t\tVoir plus<\/a>\n\t\t \t\t<\/div>\n\t\t \t<\/div>\n\t\t\t\t \t
\n\t\t \t\t
\n\t\t \t\t\t\t\t\t \t\tCertificat d'Expert en Gestions des Risques<\/a>\n\t\t\t \t\t
Frankfurt School of Finance & Management<\/div>\n\t\t\t \t\t
\n\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92d<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\uf123<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\ue92e<\/i>\n\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t \t\t<\/div>\n\t\t\t \t\t
1\u00a0900 \u20ac<\/div>\n\t\t\t \t\tVoir plus<\/a>\n\t\t \t\t<\/div>\n\t\t \t<\/div>\n\t\t\t\t\t\t
Voir tous les cours<\/a><\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9cole de Finance et Management partage avec Emagister leur approche des finances centr\u00e9e sur le facteur humain au sein m\u00eame des institutions. Frankfurt School of Finance & Management propose une certification en Finance Digitale ayant une approche \u00ab\u00a0Human Centric Design\u00a0\u00bb qui d\u00e9veloppe des nouveaux modes de distribution de services adapt\u00e9s \u00e0 leur contexte \u00e9conomique et […]<\/p>\n","protected":false},"author":89,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"acf":[],"yoast_head":"\nFrankfurt School of Finance & Management, un approche "Humain Centric Design" - Emagister Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.fr\/blog\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frankfurt School of Finance & Management, un approche "Humain Centric Design" - Emagister Guide\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9cole de Finance et Management partage avec Emagister leur approche des finances centr\u00e9e sur le facteur humain au sein m\u00eame des institutions. Frankfurt School of Finance & Management propose une certification en Finance Digitale ayant une approche \u00ab\u00a0Human Centric Design\u00a0\u00bb qui d\u00e9veloppe des nouveaux modes de distribution de services adapt\u00e9s \u00e0 leur contexte \u00e9conomique et […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.fr\/blog\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\/\" \/>\n<meta property=\"og:site_name\" content=\"Emagister Guide\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T16:16:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-11T13:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.fr\/blog\/wp-content\/uploads\/2019\/02\/SEND-Farmers-Aug-2009-9-by-IICD-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1405\" \/>\n\t<meta property=\"og:image:height\" content=\"855\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Rodr\u00edguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Rodr\u00edguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/\"},\"author\":{\"name\":\"Ana Rodr\u00edguez\",\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/#\\\/schema\\\/person\\\/4f58d14dac052662b0a3ba407858785f\"},\"headline\":\"Frankfurt School of Finance & Management, un approche \u00ab\u00a0Humain Centric Design\u00a0\u00bb\",\"datePublished\":\"2019-02-28T16:16:04+00:00\",\"dateModified\":\"2019-04-11T13:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/\"},\"wordCount\":648,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEND-Farmers-Aug-2009-9-by-IICD-1-1.jpg\",\"articleSection\":[\"Education\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/\",\"url\":\"https:\\\/\\\/www.emagister.fr\\\/blog\\\/frankfurt-school-of-finance-management-un-approche-humain-centric-design-en-cote-divoire\\\/\",\"name\":\"Frankfurt School of Finance & Management, un approche \\\"Humain Centric Design\\\" - 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