Donghua University

Bachelor of Arts in MICE Economics and Management

Donghua University
À Changning (China)
  • Donghua University

Prix sur demande

Infos importantes

Typologie Bachelor's degree
Lieu Changning (China)
Début Dates au choix
  • Bachelor's degree
  • Changning (China)
  • Début:
    Dates au choix

The overriding aim of this program is to provide basic knowledge and theories of MICE Economics and Management to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertise.

Infos importantes
Cette formation est-elle faite pour moi?

Employment: exhibition planning company, destination management company, culture media company, event planning company, marketing section of enterprise



Changning (China)
Voir plan
No.1882, West Yan'an Road, Changning District, Shanghai, P.R.China.


Dates au choix Inscription ouverte

Qu'apprend-on avec cette formation ?

Financial Management
Service Management
Cross-cultural management
Relationship Management
Planning Management
Exhibition tourism
Exhibition marketing and planning
Financial Management Software


Financial management; Exhibition tourism; Exhibition economics; Exhibition regulation; Exhibition management introduction  (2) Cross-cultural management; Introduction to tourism; Company event management; Exhibition display design and practice; Service management;  Exhibition reception management; Public relationship; Large-scale activity organizational management and marketing; Exhibition customer relationship management; Exhibition marketing and planning; Exhibition project management; Exhibition venue management; Exhibition planning management

Practice and Experience Required Courses

Business decision-making system; Information Retrieval ; Network theory and foundation; Enterprise Financial Management Software; LOTUS; Web production technology; Project management; E-commerce simulation