Donghua University

      Bachelor of Arts in MICE Economics and Management

      Donghua University
      À Yangpu (China)

      Prix sur demande

      Infos importantes

      Typologie Bachelor's degree
      Lieu Yangpu (China)
      Début Dates au choix
      • Bachelor's degree
      • Yangpu (China)
      • Début:
        Dates au choix
      Description

      The overriding aim of this program is to provide basic knowledge and theories of MICE Economics and Management to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertise.

      Infos importantes
      Cette formation est-elle faite pour moi?

      Employment: exhibition planning company, destination management company, culture media company, event planning company, marketing section of enterprise

      Installations (1)
      Où et quand
      Début Lieu
      Dates au choix
      Yangpu
      Shanghai, China
      Voir plan
      Début Dates au choix
      Lieu
      Yangpu
      Shanghai, China
      Voir plan

      Qu'apprend-on avec cette formation ?

      Financial Management
      Economics
      Exhibition
      Service Management
      Cross-cultural management
      Relationship Management
      Planning Management
      Exhibition tourism
      Exhibition marketing and planning
      Financial Management Software

      Programme

      Financial management; Exhibition tourism; Exhibition economics; Exhibition regulation; Exhibition management introduction  (2) Cross-cultural management; Introduction to tourism; Company event management; Exhibition display design and practice; Service management;  Exhibition reception management; Public relationship; Large-scale activity organizational management and marketing; Exhibition customer relationship management; Exhibition marketing and planning; Exhibition project management; Exhibition venue management; Exhibition planning management

      Practice and Experience Required Courses

      Business decision-making system; Information Retrieval ; Network theory and foundation; Enterprise Financial Management Software; LOTUS; Web production technology; Project management; E-commerce simulation