EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
London Business Training & Consulting

Advanced Strategic Public Relations Management

London Business Training & Consulting
À London (England)
  • London Business Training & Consulting

4564 
HT
*Prix indicatif
Montant original en GBP :
£UK 4095
FORMATION À LA UNE

Infos importantes

Typologie Short course
Lieu London (England)
Durée 2 Weeks
Début 18/02/2019
autres dates
  • Short course
  • London (England)
  • Durée:
    2 Weeks
  • Début:
    18/02/2019
    autres dates
Description

Become an expert at public relations with this Advanced Strategic Public Relations Management Course, organized by London Business Training & Consulting, that Emagister.co.uk has listed as part of its educational catalogue.

This training is suitable for Chief Communications Officers; public relations and communications directors, managers, practitioners and staff.

Upon completion of this course, you will be able to understand the principal external influences and the organisational context in which public relations planning and management is undertaken; how to use strategic tools to analyse the external and organisational context; key concepts of corporate image, reputation and identity; and the process of reputation management (corporate branding).

Are you interested in this course? If so, you should contact London Business Training & Consulting through Emagister.co.uk right now! The opportunities are on the palm of your hand.

Infos importantes
Quels sont les objectifs de la formation?

Upon completion of this course, you will be able to understand:
The principal external influences and the organisational context in which public relations planning and management is undertaken.
How to use strategic tools to analyse the external and organisational context.
How to plan a research-based strategic campaign or programme.
How to effectively manage and evaluate the impact of campaigns and programmes.
The importance and implications of living in a ‘brand society’.
Key concepts of corporate image, reputation and identity.
The process of reputation management (corporate branding).
Media relations from historical and professional/ethical perspectives.

Cette formation est-elle faite pour moi?

This Public Relations Management course is suitable for: Chief Communications Officers; public relations and communications directors, managers, practitioners and staff.

Installations (1)
Où et quand
Début Lieu
18 févr. 2019
17 juin 2019
21 oct. 2019
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Voir plan
Début 18 févr. 2019
17 juin 2019
21 oct. 2019
Lieu
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Voir plan

Qu'apprend-on avec cette formation ?

Internal Communication
Public Relations
Marketing
Marketing Communications
Branding
Media Relations
Reputation Management
Public Affairs
Corporate Image
Image
Consulting
Public
Planning
Communications
Communication Training
Corporate Communication
Media

Programme

Public Relations Planning
  • The importance of context
  • External environment
  • Internal environment
  • Strategic public relations programmes and campaigns
  • Systems context of planning
  • A planning template
Corporate Image, Reputation and Identity
  • The controversy of image in public relations
  • Corporate image and reputation
  • Corporate identity
  • Reputation management and corporate branding
  • Measuring corporate image and reputation
Media Relations
  • Media relations or public relations?
  • Media publicity and media relations
  • Media and political perspectives
  • Practical media relations
  • Digital public relations: beyond media relations
Internal Communication
  • Purpose of internal communication
  • Changes in the external environment affecting an organisation’s internal communication
  • The changing employee/employer relationship
  • Communication roles of leaders and managers
  • Organisational culture and values statements
  • Developing an internal communication strategy
Managing Community Involvement Programmes
  • Corporate community involvement (CCI) programmes
  • Employees and community programmes
  • Cause-related marketing (CRM)
  • Developing community programmes
  • Evaluation community programmes
Issue Management
  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management
Crisis Public Relations Management
  • Where do crises come from?
  • How to prepare for a crisis
  • Communicating during a crisis
  • The Internet and crisis public relations management
Public Affairs
  • Locating the role of public affairs within the organisation
  • The scope of public affairs
  • Lobbying
  • Public affairs management
Integrated Marketing Communications
  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix
Corporate Communication
  • The purpose of corporate communication (or frameworks for practice)
  • Corporate communication in practice
  • The organisational context: how corporate communication fits into organisational structures