EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
London Business Training & Consulting

Advanced Marketing Communications

London Business Training & Consulting
À London (England)
  • London Business Training & Consulting

4509 
HT
*Prix indicatif
Montant original en GBP :
£UK 4045
FORMATION À LA UNE

Infos importantes

Typologie Short course
Lieu London (England)
Durée 2 Weeks
Début 18/03/2019
autres dates
  • Short course
  • London (England)
  • Durée:
    2 Weeks
  • Début:
    18/03/2019
    autres dates
Description

Would you like to give an impulse to your professional life? If so, you should check this Advanced Marketing Communications Course, organized by London Business Training & Consulting, that Emagister.co.uk has added to its catalogue.

This training is suitable for chief Communications Officers; marketing and communications directors, managers, executives and staff; those who wish to understand how brands create communications and engage audiences in brand conversations.

It is also targeted for those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Upon completion of this course, you will be able to understand the role that advertising plays in influencing our thoughts and behaviour; ways in which advertising can be used strategically; the nature and characteristics of public relations and the role of public relations in the communications mix.

Are you interested in this course? If so, you should contact London Business Training & Consulting through Emagister.co.uk right now! The opportunities are on the palm of your hand.

Infos importantes
Quels sont les objectifs de la formation?

Upon completion of this course, you will be able to understand:
The role that advertising plays in influencing our thoughts and behaviour.
Advertising as an independent discipline.
The use of selling propositions, and the role of emotion in advertising.
Different types or forms of advertising.
Ways in which advertising can be used strategically.
Issues associated with consumer-generated advertising.
The nature and characteristics of public relations.
The main audiences to which public relations activities are directed.
The role of public relations in the communications mix.

Cette formation est-elle faite pour moi?

Chief Communications Officers; marketing and communications directors, managers, executives and staff; those who wish to understand how brands create communications and engage audiences in brand conversations; those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Installations (1)
Où et quand
Début Lieu
18 mars 2019
22 juil. 2019
18 nov. 2019
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Voir plan
Début 18 mars 2019
22 juil. 2019
18 nov. 2019
Lieu
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Voir plan

Qu'apprend-on avec cette formation ?

Public Relations
Marketing
Sales
Sales Promotion
Marketing Strategy
Marketing Communications
Marketing Management
Consulting
Advertising
Public
Communications
Media
Selling Skill
Sales Training
Marketing Communication

Programme

Advertising: Role, Forms and Strategy
  • Selling propositions
  • The use of emotionin advertising
  • Types of advertising
  • Using advertising strategically
  • Consumer-generated advertising
Public Relations: Principles and Practice
  • Public relations and relationship management
  • Objectives of public relations
  • Public relations: methods and techniques
  • Media relations
  • Forms of public relations
Sponsorship
  • The growth and development of sponsorship
  • Sponsorship objectives
  • How sponsorship might work
  • Types of sponsorship
  • The role of sponsorship in the communications mix
Direct Marketing and Personal Selling
  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media in personal selling
  • Strategic account management
Sales Promotion, Field Marketing and Brand Experience
  • Sales promotion plans: the objectives
  • Retention programmes
  • Sales promotion: methods and techniques
  • Range of field marketing activities
  • Brand experience and events
Brand Placement, Exhibitions, Packaging and Licensing
  • Characteristics and issues of brand placement
  • Trade shows and exhibitions
  • The communications dimensions of packaging
  • Licensing
Messages and Creativity
  • Message source
  • Structural elements in a message
  • Message appeals
  • Advertising tactics
  • The creative process
  • Message framing
  • Storytelling
  • User-generated content (UGC)
  • Sourcing content
Media – Principles and Practice
  • Media classification – by form
  • Media classification – by source
  • Media classification – by function
  • Linear media
  • Interactive media
Social, Search and Other Interactive Media
  • Interactive media advertising
  • Search engine marketing
  • Social media
  • Other forms of interactive media
Media Planning: Reaching Audiences
  • The media mix
  • Switching behaviour
  • Vehicle selection
  • Recency planning
  • Media buying: the block plan and automation
  • Media source effects