Strategy Specialization
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Description
-
Typologie
Formation
This course introduces advanced strategy techniques to
analyze and quantify the sources of sustainable competitive advantage in
dynamic market and non-market environments. Business environments set
the ‘rules of the game’ by which firms operate and compete. They are
shaped not only by volunt…
Les sites et dates disponibles
Lieu
Date de début
Date de début
Les Avis
Les matières
- Stratégie
- Direction
Le programme
- Strategy Specialization
Strategy Specialization Specialization Backbone
OverviewThis course introduces advanced strategy techniques to analyze and quantify the sources of sustainable competitive advantage in dynamic market and non-market environments. Business environments set the ‘rules of the game’ by which firms operate and compete. They are shaped not only by voluntary, contract-based, economic transactions governed by markets, but also by the social, political, and legal arrangements that structure firms’ exchanges with activist groups, media, government entities, NGOs, private institutions, and the public in general. Only through an effective management of both types of environment, market and nonmarket, can firms be successful.
Business environments are not static. An increasing number of industries undergo periods of major market- and nonmarket-driven turbulence, which radically change the rules of the game and the fundamentals of business success. High uncertainty, rapid and discontinuous change, and growing interdependencies among a diverse set of actors have pervaded various industries, such as computing with the built-to-order and digital revolutions, pharmaceuticals with accelerated R&D competition, and the video games market with strong critical mass races. Other examples include fashion with shrinking manufacturing lead times, and the home TV market with disruptive technological substitution from Video-on-Demand. At the same time, rising concerns about firms’ practices regarding global labor, animal rights, e-commerce privacy, and environmental protection turned them into regular targets for political activists, NGOs, and the media, often with shattering consequences for entire industries.
This course develops strategy principles, techniques, and frameworks to effectively manage dynamic market and non-market environments in the pursuit of sustainable competitive advantage. After an introductory review of strategy basics in relatively stable, non-turbulent industries, the course examines how firms can systematically exploit periods of competitive ‘disequilibrium’ to their advantage to achieve and consolidate superior market positions.
Three different players will bring their contribution to the classroom for a collective learning experience: the instructor will present the latest theories and research developments on each topic; students will draw on their unique working experience to enrich class and case discussion and actively learn from business simulations. Finally, a series of guest speakers from leading companies will recreate some recent real-world business situations in the classroom, highlighting where the strategy techniques covered in class should have been or were implemented.
The MBA Strategy Backbone course is designed to build directly on the MBA Core Strategy course. In class, students will also review and apply introductory notions of Economics of Strategy, Finance, Marketing, Operations Management, and Organizational Behavior
Learning outcomes
At the end of the MBA Strategy Backbone course, students should be able to:
- Analyze how the key drivers of firm performance change from stable to dynamic environments
- Develop precise and step-by-step value innovation strategies to create new market space
- Predict the adoption curves of new products or technologies and numerically estimate the tipping points in market adoption
- Compare the competitive and economic effects of the different types of industry convergence
- Evaluate the clockspeed of different industries and determine the optimal level of acceleration in firms’ activities
- Identify extreme innovation opportunities using disruptive technologies
- Measure environmental uncertainty and act on it using structured decision analysis, Tornado diagrams, and scenario planning
- Define successful non-market strategies to counter activist action and manage the news media
- Integrate key concepts from Economics, Finance, Operations, and Marketing to formulate a balanced
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Strategy Specialization