PhD Marketing
Doctorat
À Cergy-Pontoise
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Description
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Typologie
Doctorat
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Lieu
Cergy-pontoise
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Dates de début
Dates au choix
The ESSEC PhD program in Marketing is devoted to training doctoral candidates to conduct rigorous and high impact research in a dynamic business environment. The program accommodates candidates with both quantitative and qualitative orientations, and provides them with the requisite tools, concepts and theories to engage in top quality research in Marketing. A key objective of the program is to nurture the students’ scholarly interests within a collegial environment, encouraging interactions and exchanges with the faculty and other students. In addition, the students have an opportunity to refine their communication skills, stimulate creative and rigorous thinking, all of which are essential for teaching, research and consulting.
Précisions importantes
Modalité Formation initiale
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
In this concentration, students can specialize in one of the following sub-fields:
Consumer Behavior
Marketing Models
Les Avis
Les matières
- Marketing
- Marketeur
- Marketeur en direction générale
Le programme
PhD students enrolled in the program take a series of core courses, which provide an interdisciplinary perspective on business administration, such as Epistemology & Philosophy of Science, Sociological and Psychological Pillars of Management, Applied Statistics, Research Design, Econometrics, Microeconomics for Business Research.
In parallel, all students of the Marketing concentration are required take the following courses: Marketing Models 1, Fundamentals of Marketing Research, Multivariate Statistics in Marketing, Consumer Behavior Research, Marketing Strategy, Experimental Methods, Reading Seminar in Marketing (1 and 2) and Structural Equation Modeling. Additionally, students need to take mandatory track specific courses (e.g., students belonging to the marketing models track need to take Marketing Models 2).
Finally, the Marketing PhD students take four elective courses among all courses offered by the different concentrations.
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PhD Marketing