Advertising creativity and strategy
Master
À Barcelona (Espagne)
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INEAD
Mastère spécialisé A distance2 800 € -
Université Paris-Est
Formation En lignePrix sur demande -
IU International University of Applied Sciences
Master En ligne816 €/mois -
EAE - Business School
Master Barcelona / En présentielPrix sur demande -
Université Paris-Est
Formation En lignePrix sur demande -
IU International University of Applied Sciences
Bachelor En ligne388 €/mois -
EAE-UPC
Master Barcelona / En présentielPrix sur demande
Description
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Typologie
Master 1 et 2
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Lieu
Barcelona (Espagne)
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Durée
2 Ans
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Crédits
60
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Stages en entreprise
Oui
Official Master's Degree given over two years which aims to awaken its students to the most competitive creative strategies for business communication, along with structural knowledge of management, marketing and economics. Some parts of the material are studied in Spanish, Catalonian and English. .
Précisions importantes
Modalité Formation initiale
Orientation indifférenciée
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
Official European university degree (or a degree in law, engineering, architecture, quantity surveying or a graduate degree). In the case of non-EU degrees: an equivalent degree from an authorised higher-level educational establishment and academic file for the authorised official training including average grade from the original university.
Les Avis
Les matières
- Creativity and strategy in sector advertising
- Corporate identity strategies
- The planner and communications strategies
- Audience analysis
- Communication and argument
- Brand management and theory
- Mass society
- Company image and media representation
Le programme
- Audience analysis and strategic planning for media
- Conceptualisation processes and methods
- Writing and rhetoric techniques
- Rhetoric and creativity
- Communications seminar I
- Technology as a creative and strategy tool
- Master's Thesis
- University Master's Seminar
- Additional training
- Brand management and theory
- Creativity and strategy in advertising sectors
- Integrated communications for marketing
- Creativity and languages
- Practice module
- Corporate identity and political advertising strategies
- Graphic and audiovisual production
- Strategic and creative platforms
- The planner and communications strategy
- Creativity and strategy in advertising sectors
- Integrated communications for marketing
- Creativity and languages
- Corporate identity and political advertising strategies
- Strategic and creative platforms
- The planner and communications strategy
- Audience analysis and strategic planning for media
- Rhetoric and creativity
- Communications seminar I
- Technology as a creative and strategy tool
- Master's Thesis
- University Master's Seminar
- Communication and argument
- Research methodology in communication
- Documentary techniques applied to research
- Research work production techniques
- Brand management and theory
- Audio-visual, music and mass society (OPT)
- Digitalisation of information (OPT)
- Corporate public relations strategy and prospective guidance: Issues Management (OPT)
- From persuasion to dialogue. Research models for advertising strategy and creativity (OPT)
- Company image and media representation. Interpretation of violence (OPT)
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
Advertising creativity and strategy
-
INEAD
Mastère spécialisé A distance2 800 € -
Université Paris-Est
Formation En lignePrix sur demande -
IU International University of Applied Sciences
Master En ligne816 €/mois -
EAE - Business School
Master Barcelona / En présentielPrix sur demande -
Université Paris-Est
Formation En lignePrix sur demande -
IU International University of Applied Sciences
Bachelor En ligne388 €/mois -
EAE-UPC
Master Barcelona / En présentielPrix sur demande