MBA Luxury Brand Marketing and International Management
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Difficile d'expliquer en quelques mots la richesse de mon passage à Sup de Luxe... Ce fut une année intense et passionnante, faite de rencontres exceptionnelles avec des hommes et des femmes entrepreneurs, motivés par la recherche perpétuelle de perfection, beauté et excellence.
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Sup de Luxe a été un tremplin pour moi. J'ai pu évoluer du monde de l’informatique vers celui du Marketing du Luxe. J’y ai rencontré des personnes ayant la même passion du détail que moi, des professeurs qui communiquaient leur faire-savoir, et des grands témoins partageant leur savoir-faire.
← | →
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Sup de Luxe m'a permis de développer ma créativité, une sensibilité produit et des bases techniques solides en marketing, en communication et en management à l'international. Cette année inoubliable offre une véritable immersion dans tous les domaines du luxe et la mise en place d'un projet où passion et action se combinent dans la réalisation d'un mémoire professionnel. Mon mémoire « Hermès Petit Cavalier », en véritable carte de visite, m'a ouvert les portes du luxe. En effet, j'ai eu l'honneur de me voir remettre mon diplôme avec mention Très Bien par Monsieur Guillaume de Seynes, Directeur Général de la Maison Hermès.
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MBA
À Courbevoie
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Become a true luxury marketing and international management professional!
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Typologie
MBA
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Lieu
Courbevoie
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Durée
1 An
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Stages en entreprise
Oui
The MBA Luxury Brand Marketing and International Management has been the reference for 30 years and recognized as the best training for and by the sector.
Ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.
Les sites et dates disponibles
Lieu
Date de début
Date de début
À propos de cette formation
The main objectives:
- Learn how to pilot a project
- Become familiar with new innovative methods
- Work in a professional and demanding way
- Develop Team Building
- French and foreign students holding at least a third-year university level diploma (Bachelor and Master)
- Professionals wishing to specialize in luxury
- Entrepreneurs with business creation projects in this field
You can integrate this program:
- In first year, at a third-year university level diploma
- In second year, at a fourth or fifth-year university level diploma, or a Master
- For professionals, through the validation of prior learning (VAP) after study of admissibility and interview file
This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP by decree of 27/12/2018 published in the Official Journal of 04/01/2019 NSF code 312m professional certification level I (FR) and level 7 (EU).
A varied and innovation-oriented pedagogy:
- Lectures
- Codesign group workshops for situational role plays
- Meetings with professionals.
- Design Management is a global process of organization of the company.
Admission takes place in two stages:
- pre-selection from the application file
- convocation to an individual interview with a jury of professionals of the sector
Les Avis
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Difficile d'expliquer en quelques mots la richesse de mon passage à Sup de Luxe... Ce fut une année intense et passionnante, faite de rencontres exceptionnelles avec des hommes et des femmes entrepreneurs, motivés par la recherche perpétuelle de perfection, beauté et excellence.
← | →
-
Sup de Luxe a été un tremplin pour moi. J'ai pu évoluer du monde de l’informatique vers celui du Marketing du Luxe. J’y ai rencontré des personnes ayant la même passion du détail que moi, des professeurs qui communiquaient leur faire-savoir, et des grands témoins partageant leur savoir-faire.
← | →
-
Sup de Luxe m'a permis de développer ma créativité, une sensibilité produit et des bases techniques solides en marketing, en communication et en management à l'international. Cette année inoubliable offre une véritable immersion dans tous les domaines du luxe et la mise en place d'un projet où passion et action se combinent dans la réalisation d'un mémoire professionnel. Mon mémoire « Hermès Petit Cavalier », en véritable carte de visite, m'a ouvert les portes du luxe. En effet, j'ai eu l'honneur de me voir remettre mon diplôme avec mention Très Bien par Monsieur Guillaume de Seynes, Directeur Général de la Maison Hermès.
← | →
Évaluation de la formation
Recommandée
Évaluation du Centre
Ana T.
Nicolas B.
Aurore T.
Ophélie B.
Marie-Charlotte W.
Julien G.
Anne-Line R.
Milan C.
Andréa B.
Les matières
- Stratégie de marque
- Techniques de vente
- Vente
- Commercial
- Luxe
- Stratégie de l'entreprise
- Marketing
- Stratégie marketing
- Leadership stratégique
- Management
- Manager
- Digital
- Merchandising
- Marques de luxe
- Comptabilité générale
- Relation client
- Négociation et relation client
- Marque
- Géopolitique
- Communication
Le programme
1st year
General and sectoral knowledge of luxury
- History of luxury
- History of brands
- The different sectors
Fundamentals of luxury marketing
- Introduction to luxury Marketing
- Strategic and Operational Marketing
- Experiential marketing
- Digital Marketing
- Visual Merchandising
Communication of luxury brands
- Introduction to communication
- Understanding the new challenges of the luxury sector
- Media and non-media communication tools
- The role of advertising representation and visuals for luxury brands
- How to perpetuate the vision and history of luxury brands
Business fundamentals
- Luxury markets
- Distribution methods
- Operations and team management
Operations management
- Marketing in the luxury industry
- The characteristics of the luxury industry and the description of positions
- The customer and the luxury market
- Brand equity and Brand management
- Price, distribution and communication in the industry
Team management
- Management & leadership
- Communication
- Values
- Corporate Culture
- Team building
Personal development
- Public speaking
- Personal Branding
- Networking
Foreign languages
Annual project
6 Month internship
2nd year
STRATEGY
Geopolitics / geostrategy
Luxury goods market: key figures and growth prospects.
Analysis of the financial strategies and results of groups and brands.
Study of emerging countries, drivers of market growth.
Competitive strategies in the luxury industry
- Analysis of product strategies, distribution and perspective of competitors.
Identity and Communication
- Definition of brand identity and communication consistency
Trend analysis and Creativity management
- Learn to decode trends and reconcile them with the sustainability of a luxury brand.
- Management of creativity and its expressions.
MARKETING & COMMUNICATION
Marketing
- Understanding the client: psychology and behaviour.
- Market analysis: definition of a target, potential study.
- Building a strong brand: identity, creation, positioning, differentiation.
- Development of the offer: sectorial variations and price positioning.
Specificities of communication in the luxury sector
- Advertising creation codes.
- Communication strategies / Media strategy and budget negotiation.
- Digital Communication.
- Public relations and event communication.
- Editing.
Digital
- Understand the interest of social networks: webmarketing, communication, e-commerce.
- CRM, intelligence and business intelligence.
- Understand the job of the community manager.
Management & Administration
- Quality approach
- Implementation and control of quality monitoring.
Distribution and logistics
- Changes in distribution methods: selective distribution, retail distribution, e-commerce...
- Techniques & legislation.
- Inventory management.
- Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.
International Trade
- Understand the importance of inter-culturality and local specificities.
- International development of the luxury business.
- Build an export business plan.
Sales
- Traditional and innovative sales techniques.
- Development of the relationship and customer service.
Management / Finance
- Understand and master the different financial aspects of the company, in particular the calculation of margins and coefficients.
Business Law
- Legal rules specific to the luxury sector.
Ethics and Governance
- Respect and development of human and behavioural qualities in the organization.
- Sustainable development and social responsibility.
GENERAL CULTURE
- History of luxury
- The major phases in the history of the luxury industry.
- History of fashion.
- Luxury & Art.
COACHING
- Professional life and personal development
- Determine one’s professional project.
- Valuing your career, knowing how to sell yourself.
- Prepare for job interviews.
- Learn to optimize all aspects of your personality
Informations complémentaires
French and international students : - 30.500€ for two years or 31,500€ for two years with a full-english track in the first year - 18.300€ for the second year alone
Avez-vous besoin d'un coach de formation?
Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.
MBA Luxury Brand Marketing and International Management