Master 2 "Wine Marketing and Management"

Master

À Bordeaux

Prix sur demande

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Description

  • Typologie

    Master 2

  • Lieu

    Bordeaux

  • Durée

    1 An

Objectifs: This programme, with a strong international orientation (all the courses are taught in English), welcomes not only students from many worlds (commerce, universities, engineering, etc.) but also professionals from viticulture itself. The Master Wine Marketing Management welcomes each year students from five continents. Destinataires: Ce programme est ouvert aux étudiants ayants validé un BAC +4.

Les sites et dates disponibles

Lieu

Date de début

Bordeaux ((33) Gironde)
Voir plan
Quai de Bacalan, Hangar 18, 33300

Date de début

Consulter

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Les Avis

Le programme

This program, with a strong international orientation (all the courses are taught in English), welcomes not only students from many worlds (commerce, universities, engineering, etc.) but also professionals from viticulture itself.

The Master Wine Marketing & Management welcomes each year students from five continents.

Courses:

The international wine economy
This course examines the international and French wine sectors, the business of wine (knowing the market, the demand statistics, the control of the marketing activity)

The international strategy of the brands in the wine and spirits sector
Consolidation and evaluation of brand equity; guiding the relationship between brands and consumers, brand building and the strategic approach.

An in-depth approach to consumers' behaviour
The objective of this course is to understand consumer trends in order to better define the marketing targets.

International Marketing
The objective of this course is to understand the fundamental principles which govern marketing activities in a global environment. Students are expected to make presentations, analyse cases and be able to develop a basic international marketing business plan.

Management and company strategy
This course will cover the following essential points : integrate the strategic approach in order to understand and prepare the long-term development of the firm, make a global diagnostic of the firm and its environment while taking into consideration its capacity to adapt to changes.

Marketing studies and research
To understand the typology of studies: surveys, qualitative studies, explanatory, predicative and causal studies, descriptive studies.
Launching and managing new products

Merchandising
Types of merchandising ; consumer behaviour as the keystone of merchandising; quantitative analysis of a line: optimisation, value, reasons to set up, product range.

Direct marketing and sales promotion

Distribution policy

International advertising
This course will cover the following key aspects: to appreciate the roles played by all the players in international advertising (advertisers, agencies, media, consumer lobbies).To gain awareness of the many global trends affecting advertising today and tomorrow (political, economic, technological, socio-cultural, etc). To appreciate the various socio-cultural and management factors that have to be taken into consideration when researching, planning and implementing international advertising campaigns.

Packaging design
Brand strategy, visual identity, design and packaging, industrial design, sales and marketing architecture.

Development of foreign markets
To familiarise students with all aspects of the international markets. By the end of the programme, students will have a firm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioural differences. Three principal geographical zones will be examined.

Financial Management
Choices regarding investment and financial means... Financial analysis and financial information: to know the users, the sources of information. Mastering the tools of financial analysis.

A comparative approach to the legislation affecting the wine and spirits industry
This courses covers such areas as : legislation inside and outside of Europe, rules governing the sale and presentation of products, the naming of wines, the brand or its labelling and the promotion of the product, administrative constraints.

Logistics and purchasing

International negotiation
To know and master the different negotiating techniques according to the cultural context. To negotiate with a win-win approach. To know the personality of the buyers. To know the behaviour of the main players in negotiations.

Professional Workshops: wine growing, oenology, wine tasting
Wine tours
Internship
Research paper

Appeler le centre

Avez-vous besoin d'un coach de formation?

Il vous aidera à comparer différents cours et à trouver la solution la plus abordable.

Master 2 "Wine Marketing and Management"

Prix sur demande