Marketing Specialization
Formation
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Description
-
Typologie
Formation
The Marketing Specialization Backbone course focuses on
the development of new market offerings, with a strong emphasis on
customer analysis, strategic marketing and marketing-mix decisions. In
this intensive and demanding course, you will be exposed to a blend of
theoretical rigor and real…
Les sites et dates disponibles
Lieu
Date de début
Date de début
Les Avis
Les matières
- Marketing
- Market analysis
Le programme
- Marketing Specialization
Marketing Specialization Specialization Backbone
Overview
The Marketing Specialization Backbone course focuses on the development of new market offerings, with a strong emphasis on customer analysis, strategic marketing and marketing-mix decisions. In this intensive and demanding course, you will be exposed to a blend of theoretical rigor and real life applications and decisions which extend well beyond the “usual” boundaries of Marketing.
In this course, you will learn how to identify opportunities, design innovation strategies, work with R&D and suppliers, select and refine concepts, accelerate new product development, pretest market models, launch innovative products and services. The teaching method is based on lectures, discussions, practical exercises and simulations, as well as conferences given by guest speakers.
Learning outcomes
On completion of the Marketing Specialization Backbone course, you should be able to:
- Lead inter-functional teams to successfully develop new market offerings
- Identify new market opportunities
- Select and refine potential new offering concepts
- Discuss the market positioning of new concepts
- Plan the pretest of new market models
- Design a launch strategy
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Marketing Specialization